Turtles have made inroads into televised advertising, as seen before in a number of episodes of Comcast’s “Slowskys” depicting a turtle family with their technologically-hip son. Now Progressive insurance has also brought us an anthropomorphic father-and-son turtle duo, who we are shown sunning themselves on a rock overlooking a camper park. In the near background sits a large motorized camper which piques the younger turtle’s curiosity, prompting him to ask his father about the “moving house thing.”
Turtle-Dad responds that it’s a motor home, a modern invention, to which Junior replies that they’ve carried their houses around with them for “like forever!” Turtle-Dad chuckles, and then responds that the humans have Geico to cover them if anything goes wrong. “What could go wrong?,” wonders Junior out loud when a feather drifts down from above. “Ooh, a feather!” exclaims Junior with child-like wonder. Looking upwards, Turtle-Dad discerns a vulture sitting in the tree above them. “Duck, Junior!,” he alerts his son. Now sharing in the alarm, Junior qualifies his Dad’s response, correcting “That’s no duck, Daddy…that’s a vulture!”
The humans are clueless non-participants in the drama unfolding before them, but I doubt they’d be thrilled to see vultures roosting near their camper; perhaps a Stephen King-esque horror movie is about to begin here. The turtles as they retreat into their shells will hopefully live to see another day. They have warm and wonderful human-like eyes and expressions, and make a nice addition to the Geico advertising animal stable that memorably includes an office camel thrilled to see “hump day” arrive…
Apparently, there are others of his kind…Terrence Terrell’s Motaur, that is! We had previously seen Progressive’s unlikely motorcycle insurance icon in 2019 as a solitary bio-mechanical being appearing to wondering young humans at an isolated gas station. In the latest commercial, our Motaur appears with a fully-human companion on a mesa, observing with binoculars at some distance a herd of other Motaurs milling about before them.
As his companion babbles about how amazing it is to see them in the wild, he is shushed by our familiar Motaur who just wishes to become lost in the moment…then we hear motor sounds of the dirt-biking Motaur herd, buzzing about like angry hornets. They individually do wheelies, accelerate, and bound over the terrain. Terrence Terrell then raises his front wheel in a salute to his “people.“
Viewers may find the commercial cool, creepy, or incomprehensible but it celebrates the close bond between many bikers and their “rides.” I worry that perhaps these cyborgs have something to do with Skynet, soon to be followed by an imposing black leather-jacketed guy with sunglasses and an Austrian accent. Perhaps we really don’t have to be afraid of the Motaurs as those seen in the field appear strangely generic and not especially menacing…and hey, wouldn’t Don’t Fear the Motaurs be a great comeback song for Blue Oyster Cult? Bio-mechanical beings just wanna have fun, after all, although if their herd passes through my neighborhood noise ordinances may need to be deployed.
The recurrence of Motaurs continues to pose unanswered and troubling questions for me. Do they both eat and gas up, or is one act sufficient? Do they see both doctors and mechanics? How do they sleep, or do they? Are Motaurs born, assembled, or somehow pieced together in some kind of unspeakable Borg-type lab? Is there a cross-over into the Transformer world, or would Motaurs be their rivals if not enemies? Do Motaurs reproduce, breed only with their own, and if so, how (nowthere’s a disquieting thought!)? Anyhow, untold stories reside here, and inquiring minds want to know…
Bears have not gotten their proper representation or respect in commercials, with the toilet paper obsessed Charmin bears a case in point. One cannot readily imagine them functioning in a species-specific parallel world either, as the Chantix turkey appears to do so effortlessly in a number of memorable commercials. That may now change, as at long last, we are finally given a peek into a world where bears have meshed into the trappings of human civilization, courtesy of E*TRADE.
These bears calmly prowl the aisles of a supermarket on their hind legs, sniffing at cantaloupes and filling their shopping carts with generous amounts of honey, appropriately in those little bear-shaped clear containers. A bear family stops at the fish counter where they’re waited on by one of their own; there’s even a disabled bear who whizzes by in a motorized shopping cart! The cashier is likewise a bruin, calling for a price check on a honey container that stubbornly refuses to scan while the customer moans his annoyance.
“If this is your idea of a bear market,” we hear in the closing voice over, “maybe trading’s not for you.” We’re advised not to get mad, but rather get E*TRADE, and get more than trading…and I’d like to get more glimpses into the universe of these very relatable bears! They’ve evolved so far from the days of Yogi…
In the strange world of evolution gone awry inhabited by the Chantix Turkey, we are gradually being introduced to other individuals there, and familiarized with their social activities. A recent episode takes us to their town fair, a rather folksy event at which our hero is apparently functioning as a worker. Nice guy or bird that he is, the turkey takes the plunge in a dunk tank before donning an apron, working thereafter at a ring toss game booth (above), a ticket booth, and even a cotton candy stand. This turkey does it all…
There are some subtle and cute touches in this ad, such as when the titular turkey walks past a fun house mirror, and we get to see his slenderized reflection in the mirror. It’s a delight to see the turkey’s distinctive walk here, as well as his trademark heel click out of exuberance at kicking the smoking habit.
The turkeys don’t seem to be socially distancing, so they’ve apparently avoided the Coronavirus. In their friendly and serene world, however, one wonders if the turkeys might someday have to deal with some variant of the avian flu, or perhaps just a hostile invasion by Elmer Fudd wanna-bes…oh the horror, the horror!
When a woman in a commercial for The General insurance appears about ready to drive a newly-purchased vehicle off a car lot, she is met by the unlikely duo of Shaquille O’Neal and The General, the latter a cartoon pipsqueak in military attire sporting an enormous white moustache.
“You’re not ready to drive without insurance,” cautions Shaquille. “That’s as crazy as starting a skunk farm in your backyard!” The admonition seems to trigger a traumatic memory in the woman. We flash back to an image of her apparently in her yard being advanced upon by over half a dozen skunks. The woman extends her palms at the advancing skunks in an effort to keep them at bay. “Easy, Petunia!,” she cries to one, “Back up!,” she beseeches…but her efforts are in vain, as we are shown a fleeting image of the skunks raising their tails, about to spray the woman.
Flashing back to the present, the woman is now happily engaged in procuring insurance from The General. “Smell you later,” she says to those bad memories as she departs…
Our Carfax television commercial begins with the Car Fox, a personal hero of mine, standing in front of a pleasant, tidy little house with an attached garage and a car in the driveway. A large shrub is alongside the Car Fox, but all is not as it appears. Before the Fox can say a word, the shrub sprouts feet and a face, an adult male inside!
Is the guy heavily into camouflage, early to test out a Halloween costume, or seeking to hide from the Coronavirus? – -Nope, nope, and nope; he and his family are simply so ashamed of overpaying for a used car that they are afraid to show their faces in public! Alas, if only they had looked up a Carfax first to determine an appropriate price for their used vehicle! His wife and two kids are also clad as shrubs, and amble off with the gentleman as the ad concludes. I do hope that there wasn’t any poison ivy lurking amidst their assumed foliage!
I’m reminded that shrubs may be of great significance. In Monty Python and the Holy Grail, the Knights of Née could only be placated by shrubbery, so perhaps such outfits may be of value after all…and Car Fox, you’re unflappable and lookin’ good as always! Don’t you just want to scritch his head?!
Many of us know geriatric nuts, but Mr. Peanut was one of a kind…I mean, how many anthropomorphic peanuts do you know?! The brand icon, whose full name was Bartholomew Richard Fitzgerald-Smythe, is a strange candidate for a staged death, being more recognizable than his host brand Planters. He’s anchored the brand for over a century, and is instantly recognizable by his top hat, cane, monocle, and spats.– How many people do you know who wear spats?
In a recent commercial, Mr. Peanut is riding in the Nutmobile (what else?) with Matt Walsh and Wesley Snipes when they swerve to avoid hitting an armadillo, and their distinctive ride careens over a cliff, leaving the trio hanging in a comic book situation from a branch that is slowly cracking, too weak to support their combined weight. Mr. Peanut, perceiving their dire predicament, sacrifices himself for his friends, voluntarily loosening his hold to drop from the great height onto the Nutmobile, which explodes. It appears to be a tragic but noble death…or have we jumped (or dropped) to conclusions?
The “funeral” of Mr. Peanut is to be aired as a Super Bowl commercial spot, at which time many questions will be answered about the fate of the “ruthless capitalist” who sold his own people! Will he germinate when placed into the ground, to come back in some new incarnation…or perhaps be replaced by his daughter, Ms. Peanut? Inquiring minds want to know…
Well, the holly-daze are over, and the winter doldrums are upon us…and just like many of us, the Chantix turkey in a recent commercial fights boredom by finding ways to fill his time.
And fill his time at home he does! He gets his mail, watches fish in an aquarium, and even works on a jigsaw puzzle…I could never get into that. The turkey even takes to his kitchen, and makes some kind of concoction in his blender that includes (what else) a generous infusion of bird seed. The Chantix Turkey can take his time, ‘ya see, to quit smoking slow turkey…
Since the Chantix turkey lives in a nicer home than I do, I wonder how he earns his living…and disturbingly, I have something in common with him. No, I don’t smoke, but I also need to get a life…and wouldn’t the Chantix Turkey at Home be a better reality series than most that are now on? I’ve watched far worse bird brains…
Forget your articulate and genial “window bear” commercial. In this Geico offering, the bear is much less anthropomorphic, and is physically in a house, trashing it…
A well-to-do middle-aged couple sits on recliners in their beautiful home, each watching separate tv screens. “He wanted a man-cave in our new home,” begins the woman, “But she wanted to be close to nature, so we met in the middle,” adds the man. The scene then widens to reveal a true cave entrance in the dwelling wall, out of which emerges…a bear, who making growling bear-noises slowly advances on all fours into the room.
“Look who just woke up!,” comments the woman brightly. “You are so cute!,” she says to the bear, who advances to the refrigerator and noses it open, the door eventually winding up detached several feet off to the side as the bear stands upright and begins to messily forage within the fridge, physically shaking it and retrieving a bottle. Foodstuff is strewn on the beautiful hardwood flooring…
“You got it! You are so smart!,” the adoring woman commends the bear, who sloppily consumes the drink. Apparently this bear, like some people’s dogs, can do nothing wrong. It seems that one thing the couple could agree upon is getting help from Geico homeowners insurance. From the mess that the bear is leaving, they’re gonna need it! Their cost of regular major appliance replacement alone has got to be astronomical…
Are you ready for the insurance-themed experiences of a lifetime? – -Well, you’re in luck, because you can visit Progressive Park, or thrill to Progressive On Ice! There should be no trouble getting into either location, and parking is abundant…
It’s fun for the whole family in the commercials at Progressive Park, where you can experience the no-bump bumper cars or the traffic jam roller coaster! For a more dazzling spectacle, take in Progressive On Ice, where Flo and Jamie look-alikes skate gracefully past scenarios like flimsy accident simulations. and have the whole seating aisle to yourself!
It’s all incredibly silly, but you gotta love the exuberant Progressive fursuited mascot dog who seems to be having a great time in spite of it all. Just be good, or you may find an iconic Progressive rate comparison tool under your Xmas tree…
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