Posted tagged ‘Car Fox’

Carfax TV Commercial, “Shrubs”

March 22, 2020

Our Carfax television commercial begins with the Car Fox, a personal hero of mine, standing in front of a pleasant, tidy little house with an attached garage and a car in the driveway. A large shrub is alongside the Car Fox, but all is not as it appears. Before the Fox can say a word, the shrub sprouts feet and a face, an adult male inside!

Is the guy heavily into camouflage, early to test out a Halloween costume, or seeking to hide from the Coronavirus? – -Nope, nope, and nope; he and his family are simply so ashamed of overpaying for a used car that they are afraid to show their faces in public! Alas, if only they had looked up a Carfax first to determine an appropriate price for their used vehicle! His wife and two kids are also clad as shrubs, and amble off with the gentleman as the ad concludes. I do hope that there wasn’t any poison ivy lurking amidst their assumed foliage!

I’m reminded that shrubs may be of great significance. In Monty Python and the Holy Grail, the Knights of Née could only be placated by shrubbery, so perhaps such outfits may be of value after all…and Car Fox, you’re unflappable and lookin’ good as always! Don’t you just want to scritch his head?!

The Carfax Car Fox…

July 29, 2010

– – He began as the simple, hand-held puppet shown to the left and morphed into an animatronic animal with an attitude…I’m talking, of course, about the Car Fox!

Designed by Legacy Effects studio, the special effects group behind Predator, Iron Man, and Avatar, the new Car Fox takes five people to operate, and took six weeks to design.

Animals are said to find their way into consumers’ hearts and minds in ways no human spokesman can.   This will lull them into a false sense of security…buhwahahahaha!

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