Archive for the ‘biomechanical’ category

Progressive’s “Motaur” Commercial

July 4, 2019

This is truly bizarre; cool and creepy at the same time, like some fiendish device created by Skynet to work towards the extermination of the human race.  We’ve all heard of Centaurs, those fusions of man and horse, and we know about Minotaurs, those hybrids of bull and man. Cyborgs are a fusion of man and machine, and apparently if we make the inorganic components those of a motorcycle, we’ve got ourselves a Motaur…word play intentional.

The Progressive commercial plays off of the close linkage between a biker and their machine, and the Motaur (played by Terrence Terrell) is literally fused to his, although in conversation with bikers he reveals that he sometimes wishes for legs with his machine components on top.  “For those who love to ride, there’s Progressive,” we are told by the announcer, leaving us to wonder if an ailing Motaur sees a physician or a mechanic…and how many miles per gallon does he get?!