Archive for the ‘commercials’ category

“The General Skunk” Commercial

April 3, 2020

                  

      When a woman in a commercial for The General insurance appears about ready to drive a newly-purchased vehicle off a car lot, she is met by the unlikely duo of Shaquille O’Neal and The General, the latter a cartoon pipsqueak in military attire sporting an enormous white moustache.  

        You’re not ready to drive without insurance,” cautions Shaquille.  “That’s as crazy as starting a skunk farm in your backyard!”  The admonition seems to trigger a traumatic memory in the woman. We flash back to an image of her apparently in her yard being advanced upon by over half a dozen skunks.  The woman extends her palms at the advancing skunks in an effort to keep them at bay.  “Easy, Petunia!,” she cries to one, “Back up!,” she beseeches…but her efforts are in vain, as we are shown a fleeting image of the skunks raising their tails, about to spray the woman.

        Flashing back to the present, the woman is now happily engaged in procuring insurance from The General.  “Smell you later,” she says to those bad memories as she departs…

          



        Carfax TV Commercial, “Shrubs”

        March 22, 2020

        Our Carfax television commercial begins with the Car Fox, a personal hero of mine, standing in front of a pleasant, tidy little house with an attached garage and a car in the driveway. A large shrub is alongside the Car Fox, but all is not as it appears. Before the Fox can say a word, the shrub sprouts feet and a face, an adult male inside!

        Is the guy heavily into camouflage, early to test out a Halloween costume, or seeking to hide from the Coronavirus? – -Nope, nope, and nope; he and his family are simply so ashamed of overpaying for a used car that they are afraid to show their faces in public! Alas, if only they had looked up a Carfax first to determine an appropriate price for their used vehicle! His wife and two kids are also clad as shrubs, and amble off with the gentleman as the ad concludes. I do hope that there wasn’t any poison ivy lurking amidst their assumed foliage!

        I’m reminded that shrubs may be of great significance. In Monty Python and the Holy Grail, the Knights of Née could only be placated by shrubbery, so perhaps such outfits may be of value after all…and Car Fox, you’re unflappable and lookin’ good as always! Don’t you just want to scritch his head?!

        “Mr. Peanut” Dies…Or Did He?!

        January 27, 2020


        Many of us know geriatric nuts, but Mr. Peanut was one of a kind…I mean, how many anthropomorphic peanuts do you know?!  The brand icon, whose full name was Bartholomew Richard Fitzgerald-Smythe, is a strange candidate for a staged death, being more recognizable than his host brand Planters.  He’s anchored the brand for over a century, and is instantly recognizable by his top hat, cane, monocle, and spats.– How many people do you know who wear spats?

        In a recent commercial, Mr. Peanut is riding in the Nutmobile (what else?) with Matt Walsh and Wesley Snipes when they swerve to avoid hitting an armadillo, and their distinctive ride careens over a cliff, leaving the trio hanging in a comic book situation from a branch that is slowly cracking, too weak to support their combined weight.  Mr. Peanut, perceiving their dire predicament, sacrifices himself for his friends, voluntarily loosening his hold to drop from the great height onto the Nutmobile, which explodes.  It appears to be a tragic but noble death…or have we jumped (or dropped) to conclusions?

        The “funeral” of Mr. Peanut is to be aired as a Super Bowl commercial spot, at which time many questions will be answered about the fate of the “ruthless capitalist” who sold his own people!  Will he germinate when placed into the ground, to come back in some new incarnation…or perhaps be replaced by his daughter, Ms. Peanut?  Inquiring minds want to know…

        (Tip o’ the pen to Carycomic!)

         

         

        Chantix Commercial, “It’s Time to Quit Slow Turkey”

        January 13, 2020


        Well, the holly-daze are over, and the winter doldrums are upon us…and just like many of us, the Chantix turkey in a recent commercial fights boredom by finding ways to fill his time.

        And fill his time at home he does!  He gets his mail, watches fish in an aquarium, and even works on a jigsaw puzzle…I could never get into that.  The turkey even takes to his kitchen, and makes some kind of concoction in his blender that includes (what else) a generous infusion of bird seed.  The Chantix Turkey can take his time, ‘ya see, to quit smoking slow turkey…

         

        Since the Chantix turkey lives in a nicer home than I do, I wonder how he earns his living…and disturbingly, I have something in common with him.  No, I don’t smoke, but I also need to get a life…and wouldn’t the Chantix Turkey at Home be a better reality series than most that are now on?  I’ve watched far worse bird brains…

         

         

        Geico “Man Cave” Commercial

        January 9, 2020


        Forget your articulate and genial “window bear” commercial.  In this Geico offering, the bear is much less anthropomorphic, and is physically in a house, trashing it…

        A well-to-do middle-aged couple sits on recliners in their beautiful home, each watching separate tv screens.  “He wanted a man-cave in our  new home,” begins the woman, “But she wanted to be close to nature, so we met in the middle,” adds the man.  The scene then widens to reveal a true cave entrance in the dwelling wall, out of which emerges…a bear, who making growling bear-noises slowly advances on all fours into the room.

        “Look who just woke up!,” comments the woman brightly.  “You are so cute!,” she says to the bear, who advances to the refrigerator and noses it open, the door eventually winding up detached several feet off to the side as the bear stands upright and begins to messily forage within the fridge, physically shaking it and retrieving a bottle.  Foodstuff is strewn on the beautiful hardwood flooring…

        “You got it!  You are so smart!,” the adoring woman commends the bear, who sloppily consumes the drink.  Apparently this bear, like some people’s dogs, can do nothing wrong.  It seems that one thing the couple could agree upon is getting help from Geico homeowners insurance.  From the mess that the bear is leaving, they’re gonna need it!  Their cost of regular major appliance replacement alone has got to be astronomical…

         

        Insurance-Themed Experiences…

        December 13, 2019


        Are you ready for the insurance-themed experiences of a lifetime?  – -Well, you’re in luck, because you can visit Progressive Park, or thrill to Progressive On Ice!  There should be no trouble getting into either location, and parking is abundant…

        It’s fun for the whole family in the commercials at Progressive Park, where you can experience the no-bump bumper cars or the traffic jam roller coaster!  For a more dazzling spectacle, take in Progressive On Ice, where Flo and Jamie look-alikes skate gracefully past scenarios like flimsy accident simulations. and have the whole seating aisle to yourself! 

         

        It’s all incredibly silly, but you gotta love the exuberant Progressive fursuited mascot dog who seems to be having a great time in spite of it all.  Just be good, or you may find an iconic Progressive rate comparison tool under your Xmas tree…

         

        Progressive’s “Pets: Secret Keepers”

        December 1, 2019


        It’s hard to imagine Progressive’s insurance agents at home or about, when they are not doing insurance-agent things, and this “Secret Keepers” commercial provides that rare glimpse into their more mundane and vulnerable sides.  Who could imagine, for example, that the formidable Flo could get all weepy and emotional over watching someone miss a spare on televised bowling?  Her dog is nearby, seeing everything and revealing nothing…

        Then there is the hapless Jamie, shown ironing wearing nothing but his Progressive apron, his Great Dane silent witness to it all.  Another  male associate is submerged for some reason in a bathtub filled with ice, his cat just down the hall.  There’s also the female associate doing the primal scream thing in a car while her dog watches silently; “I feel much better!,” confesses the woman after her eardrum-bursting yell.

        Because pets see everything that we do and never say a thing, our “secret keepers” are covered for free in Progressive’s auto insurance policies, you see…and their silence can indeed be golden, for what they know and have seen could be quite embarrassing if not downright incriminating…