Archive for the ‘commercials’ category

Frank’s RedHot TV commercial, “Every Food…”

September 8, 2020


Even in the bizarre and unforgettable year of 2020, this Frank’s RedHot commercial stands out.  The announcer’s voiceover kicks the ad off, proclaiming how he “puts that s#!t on everything.” What follows are some of the qualifying items, like pizza, a co-worker’s lunch, and “whatever this is.”  We are then shown a woman (above) about to put the sauce on some kind of tentacled thing, which commendably is still alive, and fighting back in a spirited fashion with cutlery!  This would appear to be one die-hard dinner, which unfortunately the woman appears ultimately able to jab her fork into.  Poor, valiant octopus-like thing!–Hath not a cephalopod eyes?!

The brief commercial continues to say that Frank’s RedHot may be put on “astronaut food,” and we are shown an astronaut floating in an encapsulated zero-g environment, his leg and body enveloped by the flexible tentacle of his multi-limbed alien captor floating right next to him, who questions whether the sauce may be put on astronauts.  “Everything!,” reassures the announcer, to which the alien succinctly replies, “Yum!”

So there you have it…serving and being served, eating and being eaten, just part of the food chain.  And don’t forget Frank’s RedHot sauce, which is the “perfect blend of flavor and heat.”  You can “put that s#!t on everything.”  Bon appetit, y’all…

 

   

 

InnovAsian’s “Rough Start” Commercial…

September 1, 2020


Forget your genial Ray Romano-voiced “Window Bear” commercial, where a very articulate and well-mannered bear appears outside of a woman’s kitchen, although I’d far rather deal with him!  The bear in our InnovAsian Cuisine commercial is not anthropomorphic but realistic, he’s big and hungry, and he’s frustrated that he’s on the outside of your window glass while you sit within your deluxe RV, about to eat the food that he wants!

The woman, her husband, and daughter all have painfully forced smiles on, which is understandable since this bear, a grizzly kodiak, is literally rocking the camper while he bellows throaty growls.  “Rough start to your family vacation?,” voices the announcer, “That’s an InnovAsian occasion!”  While only a quarter of a minute long, the commercial is a finely-tuned gem, and the bear is an animatronic marvel, stunningly realistic.

The one-of-a-kind Kody is not computer-generated, but requires three people to bring him to life; a puppeteer to remotely handle expressions of the animatronic head, a performer within the 8’4″ tall suit, and a dresser.  The suit is heavy, uncomfortable, and noisy due to all of the servos running within it.  The end result of their joint efforts is uncanny, and comes from an animal suit specialist in Vancouver.– –Two paws up to them!

 


– – “Hah,” muses Kody, “Foolish humans!  My Kung Fu is the best!”  

Absorbx Cat Litter Commercial…

August 22, 2020

 

 

Cat litter commercials sell a necessary if somewhat distasteful product for feline fanciers, and leave it to Arm & Hammer to do so memorably!  Those who do not co-habit with cats at least deserve in such a commercial to be entertained, and I haven’t seen anthropomorphic animals portrayed so well in a classic western-gendre setting since the movie Rango, but here the characters are all feline…

Picture a classic western saloon circa 1870, complete with swinging entry doors, period piano music playing, and a cast of stock costumed western character types inside.  Enter the young, slender, white-hatted stranger; instantly the piano music ceases, and all eyes are fixed on the newcomer…will there be trouble?  

Thankfully, no…“This town smells FANTASTIC!,” declares the stranger.  At a nearby poker-type table, we see a trio of felines, on the left a female “Miss Kitty” type, to the right possibly a dandified card-sharp, and between them a large, hoary, black-hatted, black-overcoated alpha cat who looks like he might be trouble.  But no, he arranges a demonstration through the cat-bartender of the litter’s absorbency qualities using “desert-dry” mineral ingredients.  Follow the science, I always say…

Following the demonstration, our appealing white-hatted cat notes that word is going to spread fast.  “Spread it then,” admonishes the dark-hatted cat.  “Go on, git!”  And so the slender stranger does…and the rest will probably be the stuff of western legend…

Perhaps future commercial installments will feature “the Cat With No Name” gunning down purveyors of inferior cat litter, kind of a Clint Eastcat typeand I’d love to see Val Kilmer’s standout Tombstone character translated to Cat Holliday, frontier dentist, card sharp, and quirky gunfighter extraordinary!  

 

Twizzlers “Only the Road Knows” Commercial…

August 8, 2020


In this age of COVID, we are all spending more time alone, and what could be more terrifying than being left alone with our own thoughts?!  Fortunately, the thoughts that run through our minds are more often mundane than weighty…

As a case in point, we have the Twizzlers commercial, “Only the Road Knows.”  In it, a man is riding as passenger in a car driven by a woman along a lonely, isolated road through a deep forest.  He is chewing on a Twizzlers, and appears to be deep in thought.  For those of you living in a cave, Twizzlers are a rope-like candy traditionally red in color and strawberry in flavor, although color and flavor varieties are available.  One wonders what thoughts are occupying the man’s mind…perhaps from the setting the dreaded “relationship issues” questions?  Kill me now, please…

But no…we as observers are made privy to the man’s thoughts, which are revealed to be,”Am I too old to begin skateboarding?”  If one has to ask that question, the answer is likely a resounding YES, unless you are equipped with forgiving and rubbery joints, or like to spend time in orthopedic convalescence.  The question is one which the man needs to ponder, however, and Twizzlers is the candy that will assist him to “chew on it.” I do hope that the poor devil finds his way…

Research has shown, you see, that people are drawn to Twizzlers by the texture, and the gratification afforded by chewing.  Perhaps Freud was right about oral needs.  I’ve known people who claim that chewing gum relaxes them, and even helps them think.  At any rate, in the age of COVID, I would offer Twizzlers this supplemental slogan;

When life gets screwy, go chewy.”  Just take your mask off first, of course…    image                                                                              

 

Little Caesars “Bear on Skates” 

August 1, 2020



Talking anthropomorphic bears are a part of my world, but for those for whom they are not this Little Caesars commercial could practically serve as a gateway to the furry fandom.  In it, a man sits on a park bench about to dig into some Little Caesars Cheesy Stuffed Crazy Bread and saying that he “must be dreaming.”  At that point, dreams become reality in the figure of a roller skating grizzly bear, complete in yellow shorts and matching head band, and carrying a boom box that he holds to his head. He clearly is quite comfortable on skates, and hints at some awesome moves on them while groovin’ to tunes of the age on his box.  There’s a great 70’s vibe to the bear, for those of us who remember or at least honor the more simple and carefree spirit of those days.  I’ve had far worse dreams, believe me…

The bear tells our bench-sitter that the cheesy stuffed Crazy Bread is a real thing, and that he should try it because it’s delicious!  The bear then moans pleasurably, and back pedals on his skates, presumably back to his own time and space as the commercial winds up.  One wants to follow this furry time traveler; he probably has some great disco moves, kind of like a furry young John Travolta of Saturday Night Fever vintage.

Although I was never much for the double knit polyester fabrics and “leisure suits” of the day, I’ve still got a boom box.  It’s plastic casing is all discolored with age and the tape player doesn’t work, but the radio is doing just fine…and wouldn’t the retro-cool 70’s Bear be a great meme? Don’t worry, this bear’s more into music and moving than maiming.  Maybe he could hang with Rocket Racoon, and listen to Star Lord’s mix tape.- -He’s got it going on, yeah!                                            

 

 

Progressive’s “Motaur: Gym” Commercial…

July 21, 2020

 

There are advantages to being a cybernetic organism.  In addition to being extremely cool, it’s awfully easy to exercise when your lower body machine components are those of a motorcycle; just roll onto a treadmill, and you’re off to the races!  You can even multi-task while you’re on a roll by reading a book.  That’s right, our Progressive motaur isn’t just a pretty face getting his laps in, he’s improving his mind!  We can all learn from this…

In our latest Progressive commercial, as our motaur hums along, he’s approached by a gym rat who tries to remind our man-machine that there’s a thirty-minute limit on the treadmill.  “Tell that to the rain,” counters our motorcycle/man in a fashion which reminded me of Arnold Schwarzenegger’s “Tell it to the hand” line from Terminator 2.  Would you care to argue with a cyborg?  No, I didn’t think so.  Our motaur sets the treadmill faster several times during the commercial, and calmly continues both his reading and his ride… 

Geico’s “Moving House Thing” Commercial

July 13, 2020


Turtles have made inroads into televised advertising, as seen before in a number of episodes of Comcast’s “Slowskys” depicting a turtle family with their technologically-hip son.  Now Progressive insurance has also brought us an anthropomorphic father-and-son turtle duo, who we are shown sunning themselves on a rock overlooking a camper park.  In the near background sits a large motorized camper which piques the younger turtle’s curiosity, prompting him to ask his father about the “moving house thing.”

Turtle-Dad responds that it’s a motor home, a modern invention, to which Junior replies that they’ve carried their houses around with them for “like forever!”   Turtle-Dad chuckles, and then responds that the humans have Geico to cover them if anything goes wrong.  “What could go wrong?,” wonders Junior out loud when a feather drifts down from above.  “Ooh, a feather!” exclaims Junior with child-like wonder.  Looking upwards, Turtle-Dad discerns a vulture sitting in the tree above them.  “Duck, Junior!,” he alerts his son.  Now sharing in the alarm, Junior qualifies his Dad’s response, correcting “That’s no duck, Daddy…that’s a vulture!”

The humans are clueless non-participants in the drama unfolding before them, but I doubt they’d be thrilled to see vultures roosting near their camper; perhaps a Stephen King-esque horror movie is about to begin here.  The turtles as they retreat into their shells will hopefully live to see another day.  They have warm and wonderful human-like eyes and expressions, and make a nice addition to the Geico advertising animal stable that memorably includes an office camel thrilled to see “hump day” arrive…

 

(…tip o’ the pen to Carycomic!)

Progressive’s Motaur “Herd” Commercial…

July 3, 2020

 
Apparently, there are others of his kind…Terrence Terrell’s Motaur, that is!  We had previously seen Progressive’s unlikely motorcycle insurance icon in 2019 as a solitary bio-mechanical being appearing to wondering young humans at an isolated gas station.  In the latest commercial, our Motaur appears with a fully-human companion on a mesa, observing with binoculars at some distance a herd of other Motaurs milling about before them.

As his companion babbles about how amazing it is to see them in the wild, he is shushed by our familiar Motaur who just wishes to become lost in the moment…then we hear motor sounds of the dirt-biking Motaur herd, buzzing about like angry hornets.  They individually do wheelies, accelerate, and bound over the terrain.  Terrence Terrell then raises his front wheel in a salute to his “people.

Viewers may find the commercial cool, creepy, or incomprehensible but it celebrates the close bond between many bikers and their “rides.”  I worry that perhaps these cyborgs have something to do with Skynet, soon to be followed by an imposing black leather-jacketed guy with sunglasses and an Austrian accent. Perhaps we really don’t have to be afraid of the Motaurs as those seen in the field appear strangely generic and not especially menacing…and hey, wouldn’t Don’t Fear the Motaurs be a great comeback song for Blue Oyster Cult?  Bio-mechanical beings just wanna have fun, after all, although if their herd passes through my neighborhood noise ordinances may need to be deployed.

The recurrence of Motaurs continues to pose unanswered and troubling questions for me.  Do they both eat and gas up, or is one act sufficient?  Do they see both doctors and mechanics?   How do they sleep, or do they? Are Motaurs born, assembled, or somehow pieced together in some kind of unspeakable Borg-type lab?  Is there a cross-over into the Transformer world, or would Motaurs be their rivals if not enemies? Do Motaurs reproduce, breed only with their own, and if so, how (now there’s a disquieting thought!)?  Anyhow, untold stories reside here, and inquiring minds want to know…

 

 

E*TRADE’s “Bear Market” Commercial

June 9, 2020

 

Bears have not gotten their proper representation or respect in commercials, with the toilet paper obsessed Charmin bears a case in point. One cannot readily imagine them functioning in a species-specific parallel world either, as the Chantix turkey appears to do so effortlessly in a number of memorable commercials. That may now change, as at long last, we are finally given a peek into a world where bears have meshed into the trappings of human civilization, courtesy of E*TRADE.

These bears calmly prowl the aisles of a supermarket on their hind legs, sniffing at cantaloupes and filling their shopping carts with generous amounts of honey, appropriately in those little bear-shaped clear containers. A bear family stops at the fish counter where they’re waited on by one of their own; there’s even a disabled bear who whizzes by in a motorized shopping cart! The cashier is likewise a bruin, calling for a price check on a honey container that stubbornly refuses to scan while the customer moans his annoyance.

“If this is your idea of a bear market,” we hear in the closing voice over, “maybe trading’s not for you.” We’re advised not to get mad, but rather get E*TRADE, and get more than trading…and I’d like to get more glimpses into the universe of these very relatable bears! They’ve evolved so far from the days of Yogi…

The Chantix Turkey at the Fair…

April 10, 2020

In the strange world of evolution gone awry inhabited by the Chantix Turkey, we are gradually being introduced to other individuals there, and familiarized with their social activities.  A recent episode takes us to their town fair, a rather folksy event at which our hero is apparently functioning as a worker.  Nice guy or bird that he is, the turkey takes the plunge in a dunk tank before donning an apron, working thereafter at a ring toss game booth (above), a ticket booth, and even a cotton candy stand.  This turkey does it all…

There are some subtle and cute touches in this ad, such as when the titular turkey walks past a fun house mirror, and we get to see his slenderized reflection in the mirror.  It’s a delight to see the turkey’s distinctive walk here, as well as his trademark heel click out of exuberance at kicking the smoking habit.

The turkeys don’t seem to be socially distancing, so they’ve apparently avoided the Coronavirus.  In their friendly and serene world, however, one wonders if the turkeys might someday have to deal with some variant of the avian flu, or perhaps just a hostile invasion by Elmer Fudd wanna-bes…oh the horror, the  horror! 

Oh, and by the way…a Happy Easter, y’all!