Archive for the ‘commercials’ category

Liberty Mutual’s “Tools” Commercial…

July 17, 2022

I’ve never had an emu work on my vehicle, but I could argue that some gorillas have. We’ve all been at the mercy of garages and mechanics. Even the venerable Plymouth Duster chariot used by the dynamic duo of Doug and the LiMu Emu occasionally needs work, and in the Liberty Mutual “Tools” commercial, we are taken inside a garage housing a Bat Cave’s worth of assorted vehicles, all the brand’s trademark “banana yellow” color. I mean, there’s a motorcycle, some kind of utility vehicle, and even Skidoo-type things…

Doug is hard at work beneath the chassis of his Duster, but is he up to the job? – – Nope, and neither is the Emu, who hilariously brings his human partner the wrong tool specified for each step of the job. When asked for a socket wrench, the Emu brings a hammer. When a blowtorch is requested, LiMu deposits a stuffed animal into Doug’s hand…

At the end of his efforts, Doug somehow manages to extract what appears to be a distributor from the bottom of the vehicle! “LiMu,call a mechanic” are Doug’s closing words. Clearly one is needed to prevent this Duster from entering the dustbin…

The LiMu Emu and Doug are best buddies who dress identically, and have a long-standing history, the details of which we someday may learn…or perhaps it’s best not to ask!

Progressive’s “Jurassic World” Commercial…

May 12, 2022

Jurassic World Dominion, the sixth film in the franchise, is set to open June 10th, and so it’s timely that Progressive Insurance’s iconic Flo and Jamie characters are shown at a drive-in screening the film. What makes this viewing different, however, is that the dinos are apparently able to walk off the screen and into the real world, a T-Rex doing just that, smashing and flipping vehicles at the outdoor movie event…

Chaos ensues…Flo and Jamie, however, are totally nonplussed as they stand by their RV, trading quips about how stinky dinosaurs are. With home, auto, and RV insurance bundled, they’ve got the situation covered, and will handle the cleanup. It’s all cool, they’ve got it taken care of , and it’s just part of a day’s work for your insurance professionals. They’ve been there, and done that…

Jamie notes how this shows why you should always go to the bathroom before the movie begins…and Flo is probably scarier than any T-Rex, anyways… Rawrr! 🦖

Paging, “Dr. Rick…”

May 2, 2022

In a series of Progressive commercials, we are introduced to a sagely and much-needed therapist, Dr. Rick, who counsels people how not to become their parents. He’s kinda like Dr. Phil, but with a specialty practice, and more hair

Now parentomorphosis is a terrible but common disease. No one wants to become like their parents, but let’s face it, your genes predispose you that way, and you’re environmentally shaped. If you’re not careful, you may some day be seeking out Early Bird specials at restaurants, and looking to buy comfortable, practical shoes...

Dr. Rick both conducts group therapy, and takes his clients into real life situations. It is there that he can stop his charges from giving unwanted advice, telling the waiter their name, or gawking at people with their hair dyed blue. “We all see it,” Dr. Rick tells the staring client…

So if you have a bag containing bags (and oh God, I do!), you may be in need of Dr. Rick’s help lest you transform into your parents. I do hope that it’s not too late for me… 🙀

Kia’s “Robo Dog” Commercial…

February 25, 2022

Many of us have seen Kia’s “Robo Dog” commercial that premiered during the Super Bowl. The dog itself is incredibly cute and appealing, unless you stare for too long into it’s camera eyes, which look like they could draw you in. We’ve likely too seen robotic dogs actually developed, although most of these are more uncanny and borderline creepy than cute, lacking such embellishments as a distinct head. These dogs look like they’ve been engineered by Skynet to hunt out the human resistance…

The successor to the Kia Soul hamsters, Robo Dog represents the EV6 line, and we first see him sitting forlornly in an electronics store. Seeing an EV6, the robotic dog escapes the store and goes in pursuit of the vehicle and it’s driver, navigating remarkably well until it leaps off a building and runs out of battery charge…

Rather than shattering into pieces on the hard surface beneath, Robo Dog inexplicably survives the plunge, and is recharged back to life by the Kia owner, who adopts the ersatz canine we then see happily in the car…happy ending!

Bonnie Tyler’s memorable “Total Eclipse of the Heart” provides the sound track for the commercial, which reminds us to Live Fully Charged. I’m still glad to be a biological unit, thank you…🦊

Walter, the Chevy Silverado Cat…

February 13, 2022

We’re quite used to seeing dogs in commercials, but cats not so much unless theyre hawking cat food or kitty litter. Walter the Cat changes all of that, appearing in a commercial for Chevy Silverado where he does everything a dog typically does, and more…

In the commercial, Walter is shown corralling cattle, chasing a mailman, riding a snowmobile, retrieving a stick thrown into water, leading a dog sled team, and even extricating a downed skier like a St. Bernard!

It’s all in a day’s work for the frisky feline, who rides shotgun in his master’s truck and shares a tent as well as any canine best friend. It is the Year of the Tiger, after all…Rawrr! 🦊

IKEA’s Mighty Teddy Bears…

January 25, 2022

If you’re going to have a teddy bear past the age of 10 or so, you’ll want to have one that’s built like Arnold Schwarzenegger in his prime…

…and so are these teddy bears in the IKEA commercial, “Every Home Should Be A Haven.” These are buff bears, and ever so useful! They stand outside a home like protective Mafia muscle, wearing sunglasses and functioning like gatekeepers or bouncers! Think you’ll enter uninvited? I don’t think so… 🙀

These teddies are in shape! They lift weights, easily uplift a sofa, and even screen calls inside, crushing a cell phone in one mighty paw when an undesired call comes through. Although powerful, the not-so-soft plushies are good with kids, putting up with makeup parties and tucking the young-uns into bed, all to the rap strains of Final Form by Sampa the Great…

The only thing I don’t like about this commercial is that in the full version, a bear growls, and scares away a fox foraging through garbage outside. We only want milk and cookies, for cripes sake!– – Bear brutality! Oh well, who am I to argue with such ursine muscle? These bruins could take out Yogi without breaking a sweat… 🦊

Liberty Mutual’s “Bird Call” Commercial…

January 5, 2022

When Liberty Mutual’s “Doug” in a recent commercial starts to ply a fellow park-goer about insurance, his avian partner the emu has wandered off. This prompts Doug to resort to a key ring of bird calls, although he can’t determine which one is an emu call. Doesn’t everyone carry a key ring of bird calls?! Blowing many, Doug summons a variety of diverse birds, including raptors, a flamingo, and even penguins!

Forget that the birds represented can’t all be indigenous to the same area…we’re in commercial land, after all. Anyways, after trying multiple whistles and summoning diverse birds, he evidently hits upon the right one, because the LiMu Emu appears, frisbee in beak!

Doug’s bird calls all seem to work. Perhaps both he and Wile E. Coyote order from the Acme company. Gotta get me one of their catalogues sometime, because they have everything! 🦊

Geico’s “Angry Birds” Problem…

December 28, 2021

According to Geico, cultural icons are invading your home! You’ve got Muppet drummer Animal as an unwelcome guest in your attic, and Yogi and Boo Boo bears raiding your cookouts. In yet another example, Angry Birds from Rovio are doing the Hitchcock thing, smashing into the walls and windows of your home, and trashing feeders, lawn umbrellas, and flower pots on your patio!– – Aieee!

Now I know the three feathered fowl well, having an Angry Birds 2 addiction and leading a clan on the mobile game site. They are Red, Chuck, and Bomb, although Bomb certainly could have blasted through the window had he detonated. The homeowners are lucky that Terence didn’t show up, as the heavyweight probably could have gone through the wall as well. Matilda, Silver, and the Blues are likewise nowhere to be seen. Add in optional birds Bubbles, Hal, and Stella, and we could have reduced the whole house to splinters…pathetic humans!- –And why are there no Angry Foxes games?!

“The birds are back!,” one homeowner warns the other before the thumping and crashing continues. “Why are the birds so angry?,” wonders a neighbor peering over a fence. Perhaps there are green pigs in the neighborhood, stealing the avian’s eggs. In filming, the crew lobbed baseballs at the home to enable the actors to respond realistically to the impacts…

Fortunately, the homeowners have Geico insurance bundled to deal with the feathered predation. The assault of cultural icons must impact adversely on property values, one suspects… 🦊

The Charmin Bears in “Airport Security”

December 15, 2021

Someday, I am just going to lose it over the Charmin bears. The bears themselves aren’t really that bad, they’re actually kind of cute. It’s what they do that rankles my fur! These bears are always pooping, and then examining their behinds for evidence of toilet paper residue. I mean, this kinda thing is seriously cringe-worthy! Personal space, please!

Now we all know that bears defecate in the woods, and apparently elsewhere as well. Everybody poops, with the exception of some Disney animals like Bambi that are drawn without discernible anuses. I’ve often wondered if such animals simply explode when their colon backs up too far. Be that as it may, the Charmin bears would appear to have a weird and pervasive anal fixation that borders on the disgusting.

In their Airport Security ad, Papa Bear passes through security without a hitch because, of course, his hiney’s clean! I just love the “kill me now” expression on the agent’s face. And does the fact that the agent is wearing clothes and Papa none mean that this is some kind of strip search? If so, Papa seems to be enjoying it…

It should come as no surprise that Papa’s luggage is actually stuffed with toilet paper. The Charmin Bears are nothing if not consistent. It’s just that bare bear bottoms, clean or (shudder) otherwise, get old really fast. I much prefer fox tails… 🦊

NJM’s “Ferret Interview” Commercial…

November 24, 2021

I have long been of the opinion that ferrets are wonderful animals whose potential has barely been touched in commercials, the furry fandom, and society in general. They are cool, cute, endearing, smart, and move well. Perhaps through commercials such as this one, the Day of the Ferret will finally have arrived!

Just check out this little guy…small in size, but big in talent! He’s lithe, good-looking, well-spoken, and he even moonwalks! Appearing for a job interview, the ferret is offered a job in the mail room by the job interviewer, who clearly lacks vision. The ferret sees himself as having mascot potential, and frankly would be a great one!

Now NJM Insurance promotes itself as having no mascots and no jingles, and I respect them for that. Some of the mascot commercials are admittedly stupid or over-the-top. But I would snatch this little guy up, and sign him to a long-term contract, fast! I can even see a TV series working nicely for this one…

Now in my twisted perspective, I’d like to see the tables reversed, and the ferret interviewing the woman. She could then then be told that she didn’t meet company needs at this time, or perhaps more darkly be assigned to writing company “mission statements” and other jobs from hell…

Now to see another ferret used effectively, check out the character of Fungo Squiggly in the comic strip Get Fuzzy. Fungo is rough and borderline thuggish, he smokes, is said to chew metal as a hobby, produces Ferret Television, and is the nemesis of Bucky the Cat. Will there be a ferret in your future?

And by the way, a Happy Thanksgiving, y’all!


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