Posted tagged ‘Progressive’s “Herd” commercial’

Progressive’s Motaur “Herd” Commercial…

July 3, 2020

 
Apparently, there are others of his kind…Terrence Terrell’s Motaur, that is!  We had previously seen Progressive’s unlikely motorcycle insurance icon in 2019 as a solitary bio-mechanical being appearing to wondering young humans at an isolated gas station.  In the latest commercial, our Motaur appears with a fully-human companion on a mesa, observing with binoculars at some distance a herd of other Motaurs milling about before them.

As his companion babbles about how amazing it is to see them in the wild, he is shushed by our familiar Motaur who just wishes to become lost in the moment…then we hear motor sounds of the dirt-biking Motaur herd, buzzing about like angry hornets.  They individually do wheelies, accelerate, and bound over the terrain.  Terrence Terrell then raises his front wheel in a salute to his “people.

Viewers may find the commercial cool, creepy, or incomprehensible but it celebrates the close bond between many bikers and their “rides.”  I worry that perhaps these cyborgs have something to do with Skynet, soon to be followed by an imposing black leather-jacketed guy with sunglasses and an Austrian accent. Perhaps we really don’t have to be afraid of the Motaurs as those seen in the field appear strangely generic and not especially menacing…and hey, wouldn’t Don’t Fear the Motaurs be a great comeback song for Blue Oyster Cult?  Bio-mechanical beings just wanna have fun, after all, although if their herd passes through my neighborhood noise ordinances may need to be deployed.

The recurrence of Motaurs continues to pose unanswered and troubling questions for me.  Do they both eat and gas up, or is one act sufficient?  Do they see both doctors and mechanics?   How do they sleep, or do they? Are Motaurs born, assembled, or somehow pieced together in some kind of unspeakable Borg-type lab?  Is there a cross-over into the Transformer world, or would Motaurs be their rivals if not enemies? Do Motaurs reproduce, breed only with their own, and if so, how (now there’s a disquieting thought!)?  Anyhow, untold stories reside here, and inquiring minds want to know…