FOXSYLVANIA

Bears have not gotten their proper representation or respect in commercials, with the toilet paper obsessed Charmin bears a case in point. One cannot readily imagine them functioning in a species-specific parallel world either, as the Chantix turkey appears to do so effortlessly in a number of memorable commercials. That may now change, as at long last, we are finally given a peek into a world where bears have meshed into the trappings of human civilization, courtesy of E*TRADE.

These bears calmly prowl the aisles of a supermarket on their hind legs, sniffing at cantaloupes and filling their shopping carts with generous amounts of honey, appropriately in those little bear-shaped clear containers. A bear family stops at the fish counter where they’re waited on by one of their own; there’s even a disabled bear who whizzes by in a motorized shopping cart! The cashier is likewise a bruin, calling for a price check on a honey container that stubbornly refuses to scan while the customer moans his annoyance.

“If this is your idea of a bear market,” we hear in the closing voice over, “maybe trading’s not for you.” We’re advised not to get mad, but rather get E*TRADE, and get more than trading…and I’d like to get more glimpses into the universe of these very relatable bears! They’ve evolved so far from the days of Yogi…

This entry was posted on June 9, 2020 at 2:01 pm and is filed under advertising, animal elements, animal spokepersons, animals, anthropomorphic, commercials, furry, furry commercials, television, twisted reality. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: anthropomorphic bears, bears in commercials, E*TRADE bears