Archive for the ‘advertising’ category

KFC “Chicken and Waffles” Commercial..

November 12, 2018

When you’ve seen KFC icon Colonel Sanders in his trademark white suit dancing with a human-sized animated bottle of Mrs. Butterworth’s, you’ve seen pretty much everything, or at least need to cut back on the recreational drugs. It’s not that I’m judging them, you see, and the Colonel is surprisingly light on his feet, at one point hoisting Mrs. Butterworth aloft in a performance worthy of Dancing With The Stars. They are, after all, promoting chicken and waffles at your KFC franchise, and I wish them every happiness together…

The commercial spoofs the “(I’ve Had) The Time of My Life” dance scene from the movie Dirty Dancing. The dance moves aren’t quite as spectacular as those in the original choreographed scene, however, in large part because a bottle of syrup doesn’t have, well, legs. One must work with what one has, I suppose, even if the end result is kinda surreal and freaky. I’m cool with that, although if I start dancing with my syrup bottles I’ll be ready for institutionalization. One also must presumably take care to separate bottles of Mrs. Butterworth’s from Aunt Jemima’s lest a sticky business develop. I don’t know what extremes syrup bottles might be capable of, after all, either as rivals or co-conspirators…

The POM Worry Monsters…

November 6, 2018

I’m no stranger to Worry Monsters; we’re intimate associates, actually. It’s just that I never imagined them looking quite as they are depicted in commercials for POM Wonderful juices. Managing to look both disturbingly human and grotesquely cute at the same time, these monsters look like rejected prototypes from a Disney/Pixar movie, or perhaps toys for children that you hate. They’re covered in pastel-colored fur, have distorted or exaggerated facial features, and monster appendages like horns and pointy ears. There are scarier monsters in real life American politics, nudge-nudge, wink-wink!

The underlying notion seems to be that as you get older you worry more about your health, so you turn more to things like running in the case of the male profiled, or yoga in the case of the female. But if you drink POM Wonderful juice that boasts ingredients like pomegranate juice, you’ll worry less about your health, and your Worry Monsters won’t be either as bothersome or as potent. The blue furry monster pursuing “Jake” in our commercial is winded, not able to keep up with his running, and the only fear that he can cast to his charge is over chafing. “Julie’s” purple-hued yoga monster bewails the fact that she can’t spend quality time pouring over the Internet with her host over diseases that she might have. These are ineffective, underutilized monsters with issues, you see. Perhaps they need to see Dr. Phil; that might make for memorable viewing…

…one might fantasize about the Mountain Monsters crew plugging one of these critters during a search for Bigfoot; heck, they’d probably wear their hide as a vest to the hoots of their fellows over the pastel shades. And when it comes to inner demons, I’ve stopped fighting with mine…we’re on the same team, now! So eliminate those free radicals, people, and remember to VOTE! It’s never been more important…

“It Happens to All of Us” Laxative Commercial…

October 29, 2018

The world of commercials for toilet paper and, ahem, laxatives is a strange one indeed.  Frankly, it is a place that I prefer not to go for fear of encountering toilet paper-obsessed bears, or perhaps the Phillips woman jumping up on a bus and shouting, “Who suffers from gas?  Bloating?  Constipation?”  In approaching such a personal and delicate topic, however, advertisers have been driven into the realm of the memorably absurd.  Today’s exhibit centers on a Colace commercial entitled, It Happens To All Of Us.

Wisely, the advertisers have chosen the world of animation to deal with this topic.  In bright and cheery pastel tones, we are shown such things as a plump bird straining fruitlessly to poop on a passing car.  A dog being walked by his owner whines in his defecation crouch due to constipation.  And most memorably, an alien waits impatiently outside of the door of some kind of sanitary facility, frowning.  Constipation…It happens to all of us, you see…dum dum DUMM!

Now we are not told why the alien appears to be holding a rolled-up newspaper underneath his arm; I would have thought that an advanced race would have long since transcended such retro technology.  But perhaps this image gives insight into why aliens are reputed to conduct anal probes on abductees…they are researching the constipation problem. Perhaps we will also someday learn the truth behind all of the cattle mutilations, so watch the skies for constipated aliens this Halloween!

(…tip o’ the pen to carycomic!)

 

The Campbell’s Kids…

October 20, 2018

The Campbell’s Kids, who I have always found vaguely disturbing, were the creation of well-known illustrator Grace Drayton, and were first used in advertising for Campbell’s soups in 1904.  They were quite the rage then until the 1920’s, appearing in streetcar advertising and spawning creation of popular dolls. The Kids fell out of favor from the 1920’s through 1940’s, but were brought back with a passion by Campbell’s in 1954 to commemorate their 50th anniversary.  Again, Campbell’s Kids dolls were rampant, and were even sold at venues like Montgomery Ward.  They continue to be collectibles, as do images of The Kids.

The Kids even predated Kewpie Dolls, which premiered in 1909. They kind of combined images of cherubs with the early 20th century conceptualization of what constituted a pretty woman. With their round faces, rosy cheeks, and chubby bodies they were considered both cute and an embodiment of good health; thin was not in during the early 20th century. To me, they always looked like they needed a dematological consult for rosacea and a weight reduction program.  In their round faces, we may even see a hint of the Charlie Brown that was later to come…good grief!  

It remains hard to enjoy a cup of soup without thinking of the Campbell’s tag line that it is Mmm-mmm good…part of the “healthful virtues” of soup promotion.  Just keep those Kids away from me, please…they look genetically engineered or cloned, and we all know about the black-eyed children…don’t let such into your house!  And if any Trick-or-Treaters come to my doorstep attired as Campbell’s Kids this Halloween,  I’m gonna freak out…

(tip o’ the pen to carycomic for the idea for this post!)