Archive for the ‘advertising’ category

Liberty Mutual’s “Tools” Commercial…

July 17, 2022

I’ve never had an emu work on my vehicle, but I could argue that some gorillas have. We’ve all been at the mercy of garages and mechanics. Even the venerable Plymouth Duster chariot used by the dynamic duo of Doug and the LiMu Emu occasionally needs work, and in the Liberty Mutual “Tools” commercial, we are taken inside a garage housing a Bat Cave’s worth of assorted vehicles, all the brand’s trademark “banana yellow” color. I mean, there’s a motorcycle, some kind of utility vehicle, and even Skidoo-type things…

Doug is hard at work beneath the chassis of his Duster, but is he up to the job? – – Nope, and neither is the Emu, who hilariously brings his human partner the wrong tool specified for each step of the job. When asked for a socket wrench, the Emu brings a hammer. When a blowtorch is requested, LiMu deposits a stuffed animal into Doug’s hand…

At the end of his efforts, Doug somehow manages to extract what appears to be a distributor from the bottom of the vehicle! “LiMu,call a mechanic” are Doug’s closing words. Clearly one is needed to prevent this Duster from entering the dustbin…

The LiMu Emu and Doug are best buddies who dress identically, and have a long-standing history, the details of which we someday may learn…or perhaps it’s best not to ask!

Progressive’s “Jurassic World” Commercial…

May 12, 2022

Jurassic World Dominion, the sixth film in the franchise, is set to open June 10th, and so it’s timely that Progressive Insurance’s iconic Flo and Jamie characters are shown at a drive-in screening the film. What makes this viewing different, however, is that the dinos are apparently able to walk off the screen and into the real world, a T-Rex doing just that, smashing and flipping vehicles at the outdoor movie event…

Chaos ensues…Flo and Jamie, however, are totally nonplussed as they stand by their RV, trading quips about how stinky dinosaurs are. With home, auto, and RV insurance bundled, they’ve got the situation covered, and will handle the cleanup. It’s all cool, they’ve got it taken care of , and it’s just part of a day’s work for your insurance professionals. They’ve been there, and done that…

Jamie notes how this shows why you should always go to the bathroom before the movie begins…and Flo is probably scarier than any T-Rex, anyways… Rawrr! 🦖

Paging, “Dr. Rick…”

May 2, 2022

In a series of Progressive commercials, we are introduced to a sagely and much-needed therapist, Dr. Rick, who counsels people how not to become their parents. He’s kinda like Dr. Phil, but with a specialty practice, and more hair

Now parentomorphosis is a terrible but common disease. No one wants to become like their parents, but let’s face it, your genes predispose you that way, and you’re environmentally shaped. If you’re not careful, you may some day be seeking out Early Bird specials at restaurants, and looking to buy comfortable, practical shoes...

Dr. Rick both conducts group therapy, and takes his clients into real life situations. It is there that he can stop his charges from giving unwanted advice, telling the waiter their name, or gawking at people with their hair dyed blue. “We all see it,” Dr. Rick tells the staring client…

So if you have a bag containing bags (and oh God, I do!), you may be in need of Dr. Rick’s help lest you transform into your parents. I do hope that it’s not too late for me… 🙀

Nature’s Own Honey Wheat “Little Red” Commercial

April 27, 2022

We’ve seen the fairy tale-inspired commercials of Nature’s Own breads before, and they’re great, spinning off from the Goldilocks saga with the Three Bears, and the Three Little Pigs tale, enjoying a french toast breakfast with the Big Bad Wolf. Well, now we have a version of Little Red Riding Hood, and it’s equally good and memorable…

The wolf that traipses to the cottage door here is large, muscular, and formidable in appearance. Granny inside is clearly no match for him. Entering the dwelling, the wolf licks his chops…is he anticipating an easy meal of Granny?

But no…it’s an easy meal with Granny! When Little Red makes her way to the house wearing her signature garb, the wolf is seated peacefully at the table with Granny, the perfect gentleman! Why kill Granny when she’s the perfect sandwich-maker, after all? Little Red enters the door and beholds the unexpected scene, her eyes wide. “What big eyes you have!,” comments the wolf to Red, in a perfect role-reversal.

See, isn’t this nice? Granny, Little Red, and the Wolf all seated amicably at the table. Why make war when you can make a sandwich? Perhaps Putin could heed this counsel…

“Lucky Larry’s Landscaping” Progressive Commercial

April 24, 2022

I haven’t seen animal choreography this featured since Michael Jackson’s Halloween animated special (below). Catch that gem if you possibly can, especially the animal dance sequence performed to Jackson’s Dangerous. But I digress…

In Progressive Insurance’s commercial Timber, we are introduced to landscaper Lucky Larry, whose job is going so well that he sings to us about it emerging from his truck:

“Oh, the sun keeps shining and the grass is green, I’m way ahead of schedule with my trusty team!” 🎶

“There’s Heather on the hedges,” (complete with hedgehogs snipping) “and Kenny on the koi,” (one of which leaps up to kiss said worker), and we’re ready for an idyllic Disney-esque song and dance number on stairs with anthropomorphic raccoons, bunnies, and squirrels when the mood is shattered by the new guy worker accidentally dropping a tree on the work truck! 🙀

Fortunately, Progressive Insurance can have your small business covered for such calamities, even if Lucky Larry isn’t true to his name… ☘️

So let the dance continue, even if there aren’t foxes included in this number. I’ve gotta get me a better agent, that’s all… 🦊

National Animal Crackers Day…

April 18, 2022

I would probably be remiss if I did not mention that April 18th is National Animal Crackers Day. It’s probably not appropriate to refer to those of us of the furry persuasion as animal crackers, although being crackers has helped me retain at least some of my sanity…

Now Animal Crackers were first produced in England beginning in the mid-1800’s, and were imported into the United States until domestic production began in Pennsylvania by Stauffer’s Biscuit Company in 1871. Animal Crackers are technically not cookies but crackers, the dough being different.

In 1902, Animal Crackers began marketing as Barnum’s Animals, packaged in the little circus wagon boxes that most of us are familiar with. They originally sold for five cents a box, and were sold with a string cord handle so they could be carried, or hung on Xmas trees as ornaments!

Beginning in 1948, the product began being sold as Barnum’s Animal Crackers, and the rest is history. When I think of Animal Crackers, I’m inclined to think of the classic Marx Brothers movie by the same name…

And would someone puh-leese stop Shirley Temple from singing in my head now about Animal Crackers in her soup from the 1935 movie, Curly Top? – – Aieee, Cuteness overload!!!

CarMax’s “Car Buying Reimagined”

March 14, 2022

Alpacas are cute and appealing, and as we learn from a recent CarMax commercial, apparently quite clever! We see an alpaca on a farm watching the owner return in his pickup truck, his faithful dog hanging out of the side window. Digging this scene, the alpaca apparently feels that he would like to ride shotgun, too…

So to a minimal instrumental theme that sounds vaguely western-ish, we are shown the crafty alpaca making his way to a shed towards evening where behind closed doors, where he is apparently able to go on line, surf the web, and apparently order a vehicle with sunroof, all without the benefit of digits!

The next morning, the vehicle is delivered to the astonished farmer, neatly tied up with a bow! In the closing scene, we see the new wheels out on the road, the alpaca getting a commanding view with his long neck and head extended out of the sunroof! This alpaca (whose name is Randy) is like the closing theme tells us, “Bad to the bone!”

Kia’s “Robo Dog” Commercial…

February 25, 2022

Many of us have seen Kia’s “Robo Dog” commercial that premiered during the Super Bowl. The dog itself is incredibly cute and appealing, unless you stare for too long into it’s camera eyes, which look like they could draw you in. We’ve likely too seen robotic dogs actually developed, although most of these are more uncanny and borderline creepy than cute, lacking such embellishments as a distinct head. These dogs look like they’ve been engineered by Skynet to hunt out the human resistance…

The successor to the Kia Soul hamsters, Robo Dog represents the EV6 line, and we first see him sitting forlornly in an electronics store. Seeing an EV6, the robotic dog escapes the store and goes in pursuit of the vehicle and it’s driver, navigating remarkably well until it leaps off a building and runs out of battery charge…

Rather than shattering into pieces on the hard surface beneath, Robo Dog inexplicably survives the plunge, and is recharged back to life by the Kia owner, who adopts the ersatz canine we then see happily in the car…happy ending!

Bonnie Tyler’s memorable “Total Eclipse of the Heart” provides the sound track for the commercial, which reminds us to Live Fully Charged. I’m still glad to be a biological unit, thank you…🦊

Walter, the Chevy Silverado Cat…

February 13, 2022

We’re quite used to seeing dogs in commercials, but cats not so much unless theyre hawking cat food or kitty litter. Walter the Cat changes all of that, appearing in a commercial for Chevy Silverado where he does everything a dog typically does, and more…

In the commercial, Walter is shown corralling cattle, chasing a mailman, riding a snowmobile, retrieving a stick thrown into water, leading a dog sled team, and even extricating a downed skier like a St. Bernard!

It’s all in a day’s work for the frisky feline, who rides shotgun in his master’s truck and shares a tent as well as any canine best friend. It is the Year of the Tiger, after all…Rawrr! 🦊

IKEA’s Mighty Teddy Bears…

January 25, 2022

If you’re going to have a teddy bear past the age of 10 or so, you’ll want to have one that’s built like Arnold Schwarzenegger in his prime…

…and so are these teddy bears in the IKEA commercial, “Every Home Should Be A Haven.” These are buff bears, and ever so useful! They stand outside a home like protective Mafia muscle, wearing sunglasses and functioning like gatekeepers or bouncers! Think you’ll enter uninvited? I don’t think so… 🙀

These teddies are in shape! They lift weights, easily uplift a sofa, and even screen calls inside, crushing a cell phone in one mighty paw when an undesired call comes through. Although powerful, the not-so-soft plushies are good with kids, putting up with makeup parties and tucking the young-uns into bed, all to the rap strains of Final Form by Sampa the Great…

The only thing I don’t like about this commercial is that in the full version, a bear growls, and scares away a fox foraging through garbage outside. We only want milk and cookies, for cripes sake!– – Bear brutality! Oh well, who am I to argue with such ursine muscle? These bruins could take out Yogi without breaking a sweat… 🦊


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