Progressive’s “Motaur: Gym” Commercial…
There are advantages to being a cybernetic organism. In addition to being extremely cool, it’s awfully easy to exercise when your lower body machine components are those of a motorcycle; just roll onto a treadmill, and you’re off to the races! You can even multi-task while you’re on a roll by reading a book. That’s right, our Progressive motaur isn’t just a pretty face getting his laps in, he’s improving his mind! We can all learn from this…
In our latest Progressive commercial, as our motaur hums along, he’s approached by a gym rat who tries to remind our man-machine that there’s a thirty-minute limit on the treadmill. “Tell that to the rain,” counters our motorcycle/man in a fashion which reminded me of Arnold Schwarzenegger’s “Tell it to the hand” line from Terminator 2. Would you care to argue with a cyborg? No, I didn’t think so. Our motaur sets the treadmill faster several times during the commercial, and calmly continues both his reading and his ride… 
Tags: Motaur: Gym
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FOXSYLVANIA 
July 22, 2020 at 1:58 am
I sweat off my excess pounds, vicariously. Watching 1970’s exercise videos featuring women in black leotards with matching tights! 😉
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July 22, 2020 at 10:16 am
And “leg warmers!” Remember those stupid accessories?
But if you’re not in luck, Richard Simmons will be leading an installment of “Sweating to the Oldies! The horror, the horror… 🙀
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July 22, 2020 at 6:30 pm
Yeah, I have to agree. Leg warmers kind of spoiled the streamline look of the leotards.
Then, again, mental fitness is just as vital as physical fitness.
I remember a Johnny Carson classic, wherein he tells the story of this guy who visits a friend’s new apartment. A tenth floor affair with a balcony that’s been temporarily removed for structural reinforcement.
The first guy is told to relax and play with this recently adopted dog while the friend answers a phone call in the back bedroom. But, he gets bored after the first three retrieved tosses of the dog’s rubber ball. So, the fourth toss goes a little bit too far. Right out the open glass door of the balcony!
Naturally, the first guy is distraught. What’s he gonna tell his friend when he comes back into the living room? Then, it hits him. When the friend re-enters the living room, the first guy says…
“You know, when I first got here, your dog looked a little depressed.”
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July 22, 2020 at 10:01 pm
Well, there was that Don Bluth film, “All Dogs Go to Heaven.” The guy could have said his friend’s dog was in a “better place.” 😸
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July 23, 2020 at 1:45 am
Btw: love the new “fox noir” logo for your table of contents. 🙂
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July 23, 2020 at 5:45 pm
Btw: if Kermit and Miss Piggy got married and became the parents of a son, would they name him “Newton” because he’s a little “figgy?”
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July 27, 2020 at 11:37 am
*face-palms, and moans…*
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August 16, 2020 at 9:15 pm
What’s the title of the book Motaur is reading??
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August 16, 2020 at 9:22 pm
Maybe “Zen and the Art of Motorcycle Maintenance!”
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August 29, 2020 at 2:41 pm
That was a great book, and would be perfect for this commercial, but it doesn’t ‘look’ like it. I am still on a mission to find out this book title!
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October 29, 2020 at 10:26 pm
Book is “A Helmet for Two” by Tony? M? Harth.
The book does not show up in a Google search. It probably doesn’t exist. It looks like it is just a prop.
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August 20, 2020 at 4:35 am
The commercial is stupid and racist
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November 5, 2020 at 3:58 pm
Yes, I agree these “motaur” commercials are stupid, but to me they are more racial…like look at me, I’m big and I’m black!! Nothing he says in these commercials come across to me as informative. Just rude and implying he is in charge! So racial. Y’all need to take these motaur commercials off the air! They offend me!
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August 28, 2020 at 10:50 pm
Hate this commercial! It’s just telling people it’s OK to be rude and not follow rules
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October 15, 2020 at 9:19 pm
AMEN!
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September 27, 2020 at 2:36 pm
Re: Motaur in gym. What an arrogant A-hole. He needs to be wheeled right out of that gym. Loud, smelly and inconsiderate.
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September 29, 2020 at 5:48 am
Can’t understand him…stupid commercial.
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October 4, 2020 at 7:58 pm
An incredibly stupid series of commercials
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October 16, 2020 at 9:25 pm
Before today, when I googled, I thought that he was saying “Tell that to the right” It made no sense – lol. Now I see that he is saying “Tell that to the rain” I get it now. When riding a bike you don’t want to get wet so you see “shelter” – he chose a gym……..
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November 1, 2020 at 8:25 pm
Tell it to Ray
You don’t “tell” anything to Ray.
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November 9, 2020 at 5:01 pm
@Ione: he could still have been saying “tell it to the right.” As in the political far right (as in, Donald Chump).
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November 10, 2020 at 2:37 pm
people take their commercials seriously. 🤭
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November 12, 2020 at 1:38 pm
” T’is the nature of the beast.”
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November 13, 2020 at 10:50 am
No one is more surprised than me that the original post, a puff piece like almost everything I write, has taken on a life of its own! I posted about several previous “Motaur” commercials in the series, and got nary a reaction…
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November 20, 2020 at 3:49 pm
It is “A Helmet for Two”, you can see the title clearly if you replay the video slowly.
It appears to be a fictitious book.
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November 25, 2020 at 5:44 pm
Mortaur is an arrogant selfish jerk every time he shows up on the screen. Apparently that’s Progressive’s target customer.
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December 2, 2020 at 10:50 pm
I hate this commercial. It reeks of arrogance — “I matter, you don’t. I don’t care that you pay the same gym fees as I do.” Not a good look for anyone or any company.
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December 17, 2020 at 6:51 pm
We all agree; it’s a stupid commercial and a waste of our TV time, for which we already pay too much. But, ad people will tell you that commercials like that, which incite your feelings, that are very effective in getting you to remember the name of the sponsor’s name.
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January 9, 2021 at 3:57 am
The commercial shows blacks are very rude to the white guy.
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February 8, 2021 at 2:19 pm
Right after Motaur chimes in “TELL THAT TO THE RAIN”, this is where USAA needs to gently tilt Motaur over like a cow. And let people know what a really good insurance company is all about.
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