Archive for the ‘Brilliant but twisted’ category

Liberty Mutual’s “Emu”

March 18, 2019

For many years now, insurance companies like Geico and Progressive have been producing clever and memorable commercials to tout and lure us to their services. Arriving a bit late to the commercial fray, Liberty Mutual has now produced commercials that incorporate an animal representative in the rather unlikely character of an emu

These ads invoke the “buddy cop” series of the 1970’s, exemplified by such shows as Starsky and Hutch; Robert Blake’s series Beretta even included a cockatoo as Beretta’s companion.

In the Liberty Mutual commercials, the bird becomes even more of an active partner, riding shotgun with his human partner Doug while wearing aviator sunglasses! Called the LiMu Emu, this bird rocks, although in the Reflections ad he does have a bit of a problem interacting with his own image in a window glass, showing those bobbing, weaving, and pecking behaviors that birds sometimes manifest when confronted with reflections that they consider to be another bird.  Partner Doug explains that the LiMu Emu spends so much time time interacting with humans on insurance customization that he doesn’t know quite how to respond to another bird, but that he’ll “figure it out.”

Now I know how to distinguish my own reflection, but do confess to a weakness with distractions posed by shiny things.  At any rate, we can rely on the new dynamic duo of the LiMu Emu and Doug, and as Beretta might have reminded us, “Keep your eye on the sparrow…”

“Power Thru Overtime” Jack Links Commercial…

March 15, 2019

Subtitle: “When meat eaters ruled the seas…”
(Scene: In a commercial we are shown a Viking longboat on a wine-dark sea, the sky likewise brooding and elemental. But what is this? Only one Viking warrior remains conscious trying dutifully to ply the oars, her crew mates passed out from fatigue or perhaps mead. She is weary, for the hour is late…but fortunately, the warrior has a powerful ally in Jack Links Beef Jerky! She bites off a healthy mouthful (not at all daintily), and is empowered! Bigfoot appears in the stern of the longboat, and begins to lay down a powerful and quickening beat on his massive drum to set the rhythm for the lone rower. She is empowered, and roars lustily, the very model of a Viking shield maiden! A raven perched on the railing joins in the cry, and the sleeping crew begins to show signs of life. — On to victory for Odin, mighty warriors!

We then flash to the office habitat of our modern female warrior, successfully fighting the battle of after-hours office fatigue with her Jack Links Jerky. Empowerment is delivered, and Bigfoot enters the office to break the wand of the custodian’s vacuum, because sometimes only destruction will express the mood!- – Rawrrr! – –Meat will apparently deliver this one through overtime just as it delivered the Vikings past treacherous seas. It is good to know that their unconquerable spirit lives on!

Geico’s “Lobster Hot Tub Party”..

March 11, 2019


I have often walked past the lobster tank in my local supermarket, pitying the poor doomed creatures within and wishing that I could set them free, like some kind of crustacean messiah. In a recent Geico commercial, I can imagine one such liberated lobster enjoying his freedom, sitting in the corner of a hot tub, his claws spread wide as he enjoys the tub jets. There are also two newlywed humans in the far corner of the tub with him.

“I can’t believe it!,” says the guy as he looks at his phone. “That there’s a lobster in the tub with us?,” questions his new wife. It seems that the guy is more incredulous about how much they saved on car insurance with Geico, and how easy it was to do it. The mellow lobster, voiced by H. Michael Croner, asks if the couple is staying at the hotel, and congratulates them when he learns they’re newlyweds. Marriage is not for him, however, as he’s afraid of committment…he’s been boiled alive! The hotel chef appears at this point, looking for the lobster and causing him to duck underwater. We can understand when the lobster reappears, and proclaims that the chef is “the worst!” If you look carefully, the lobster appears to redden somewhat as the commercial progresses…

This cool crustacean can hang out in my bathtub anytime, and should the Lobster Liberation Army ever stage it’s move, I’m maintaining my innocence…

 

 

 

 

“Colonel RoboCop” Commercials…

March 4, 2019

In the increasingly bizarro-world in which we live where entertainment and merchandising blend, it is perhaps fitting that we see KFC’s iconic spokesman Colonel Sanders morph into RoboCop, who in a series of new commercials has been given the mission of protecting the franchises “secret blend” of 11 herbs and spices.  Voiced by the original movie RoboCop Peter Weller, the blend of man and machine is disturbingly perfect, complete with elements of the Colonel’s trademark hair, tie, and white suit.

In one of the commercial spots, the Colonel is plied at a dinner gathering for his secret KFC recipe.  “If I told you, then I’d have to kill you,” replies the cybernetic Colonel, interrupting the awkward silence which follows with a repeated weird mechanical laugh.  The Colonel makes a persuasive argument for consuming the product while respecting the secrecy of the recipe that we ignore at our own peril.  Consume, and do not question…or else!  

Perhaps a world of corporate wars is coming, one in which Colonel Robocop takes on Ronald “Terminator” McDonald, or the Mayhem guy is in an iron cage match with Progressive’s Flo.  These tales are waiting to be written… *shudders*

“Better Butterfinger” Commercial…

February 14, 2019


The Butterfinger brand has been bought out from Nestle by Ferrero, who have amped up the brand and its slogan with an alien presence in a new commercial.  The trademark admonition that “Nobody better lay a finger on my Butterfinger” has been said by many over the years, including Bart Simpson.  Last uttered in 2012, the slogan has now been updated to “Nobody lays a finger on my better Butterfinger!

In the frenetic ad, a yellow and blue alien (Butterfinger colors) escapes from a lab, helps himself to a dusty Corvette, and goes on a thrill ride with a hitchhiker he picks up who happens to be selling alien T-shirts!  The wild ride ends with the alien using his telekinetic powers to help himself to a Butterfinger bar, after which he proclaims the revised slogan.  

I saw this commercial for the first time after watching a recording of a Project Bluebook episode, and then seeing LaToya Jackson revealed as the Alien character on S1/Ep7 of The Masked Singer.  I think that the powers that be are trying to tell me something…

(Tip o’ the pen to Cary Comic for the idea for this post!)

  

Real Cost of Smoking, “Little Lungs” Snowboard

February 3, 2019

I, for one, am starting to get a bit freaked out over the number of anthropomorphic organs detaching themselves from the human body and making a go of it by themselves in advertisements and public service announcements. There was a time when reporting such sightings would have landed you a diagnosis as an active psychotic, but now we have bladders, stomachs, and even colons parading around without a suspicion of recreational drug use.  Perhaps it’s appropriate and to be expected for the times in which we live, but I’ll never be fully comfortable with it, and it may haunt my dreams…

One of a series, “Little Lungs in a Great Big World: Snowboard,” brings us the little lungs in question being asked by other bigger, presumably healthier lungs if they’d like to go snowboarding with the group.  The little lungs respond in the affirmative, but because they had smoked as a teenager are smaller in size,and subsequently unable to draw in enough air and keep up.  They wind up wiping out and getting skewered by the antlers of a moose, one eye hanging disconcertingly out of its socket.  

It certainly doesn’t make me want to light one up!  When I was young, we didn’t have all of these renegade organs marauding about, and were simply told that smoking would stunt your growth.  To lull us into acquiring a smoking habit, we went to visit Marlboro Country where manly men did manly things like ropin’ and ridin’ with nary a hacking cough to be heard, or a tumor to be seen. – – And who was cooler than Joe Camel? – – But ahh, times have changed.  Perhaps in the future, Larry Liver will warn us about the dangers of alcoholic consumption…

The Masked Singer, S1, Ep2…Run, Rabbit, Run!

January 10, 2019


I was not disappointed!  The Rabbit rocked the house on S1, Ep2 of The Masked Singer with a rousing rendition of Ricky Martin’s Livin’ la Vida Loca. With his glowing red eyes, straitjacket-type outfit, and head-twitching mannerisms, The Rabbit conveyed a touch of madness and menace, winning over Alien with a great stage presence and a lot of kinetic energy, together with that “fresh from the asylum” vibe that he had going on…kinda like Michael Jackson by way of The JokerRabbit was deeply into his character, and I respect that. Perhaps he’ll perform White Rabbit by Jefferson Airplane in a future match-up…

In other match-ups, Raven easily beat Pineapple, who was voted the weakest performance of the night and voted off.  The identity of Pineapple? — Tommy Chong, who is known for comedy but hardly singing and dancing.  Raven’s outfit was dark and foreboding, with almost steampunk and horror elements, and she sang Rainbow by Kesha…

In the third round, Poodle sang a strong version of Pat Benatar’s Heartbreaker, but lost to Bee who performed Chandalier  by Sia.  Bee is apparently a veteran performer who has been doing her thing since the 1950’s!  When the menagerie convenes in weeks to come, we’ll be seeing both of them again in someplace where your fantasies meet your nightmares.  This is weird but fun stuff, and I’m in for the ride…