Archive for the ‘advertising’ category

CarMax’s “Car Buying Reimagined”

March 14, 2022

Alpacas are cute and appealing, and as we learn from a recent CarMax commercial, apparently quite clever! We see an alpaca on a farm watching the owner return in his pickup truck, his faithful dog hanging out of the side window. Digging this scene, the alpaca apparently feels that he would like to ride shotgun, too…

So to a minimal instrumental theme that sounds vaguely western-ish, we are shown the crafty alpaca making his way to a shed towards evening where behind closed doors, where he is apparently able to go on line, surf the web, and apparently order a vehicle with sunroof, all without the benefit of digits!

The next morning, the vehicle is delivered to the astonished farmer, neatly tied up with a bow! In the closing scene, we see the new wheels out on the road, the alpaca getting a commanding view with his long neck and head extended out of the sunroof! This alpaca (whose name is Randy) is like the closing theme tells us, “Bad to the bone!”

Kia’s “Robo Dog” Commercial…

February 25, 2022

Many of us have seen Kia’s “Robo Dog” commercial that premiered during the Super Bowl. The dog itself is incredibly cute and appealing, unless you stare for too long into it’s camera eyes, which look like they could draw you in. We’ve likely too seen robotic dogs actually developed, although most of these are more uncanny and borderline creepy than cute, lacking such embellishments as a distinct head. These dogs look like they’ve been engineered by Skynet to hunt out the human resistance…

The successor to the Kia Soul hamsters, Robo Dog represents the EV6 line, and we first see him sitting forlornly in an electronics store. Seeing an EV6, the robotic dog escapes the store and goes in pursuit of the vehicle and it’s driver, navigating remarkably well until it leaps off a building and runs out of battery charge…

Rather than shattering into pieces on the hard surface beneath, Robo Dog inexplicably survives the plunge, and is recharged back to life by the Kia owner, who adopts the ersatz canine we then see happily in the car…happy ending!

Bonnie Tyler’s memorable “Total Eclipse of the Heart” provides the sound track for the commercial, which reminds us to Live Fully Charged. I’m still glad to be a biological unit, thank you…🦊

Walter, the Chevy Silverado Cat…

February 13, 2022

We’re quite used to seeing dogs in commercials, but cats not so much unless theyre hawking cat food or kitty litter. Walter the Cat changes all of that, appearing in a commercial for Chevy Silverado where he does everything a dog typically does, and more…

In the commercial, Walter is shown corralling cattle, chasing a mailman, riding a snowmobile, retrieving a stick thrown into water, leading a dog sled team, and even extricating a downed skier like a St. Bernard!

It’s all in a day’s work for the frisky feline, who rides shotgun in his master’s truck and shares a tent as well as any canine best friend. It is the Year of the Tiger, after all…Rawrr! 🦊

IKEA’s Mighty Teddy Bears…

January 25, 2022

If you’re going to have a teddy bear past the age of 10 or so, you’ll want to have one that’s built like Arnold Schwarzenegger in his prime…

…and so are these teddy bears in the IKEA commercial, “Every Home Should Be A Haven.” These are buff bears, and ever so useful! They stand outside a home like protective Mafia muscle, wearing sunglasses and functioning like gatekeepers or bouncers! Think you’ll enter uninvited? I don’t think so… 🙀

These teddies are in shape! They lift weights, easily uplift a sofa, and even screen calls inside, crushing a cell phone in one mighty paw when an undesired call comes through. Although powerful, the not-so-soft plushies are good with kids, putting up with makeup parties and tucking the young-uns into bed, all to the rap strains of Final Form by Sampa the Great…

The only thing I don’t like about this commercial is that in the full version, a bear growls, and scares away a fox foraging through garbage outside. We only want milk and cookies, for cripes sake!– – Bear brutality! Oh well, who am I to argue with such ursine muscle? These bruins could take out Yogi without breaking a sweat… 🦊

Liberty Mutual’s “Bird Call” Commercial…

January 5, 2022

When Liberty Mutual’s “Doug” in a recent commercial starts to ply a fellow park-goer about insurance, his avian partner the emu has wandered off. This prompts Doug to resort to a key ring of bird calls, although he can’t determine which one is an emu call. Doesn’t everyone carry a key ring of bird calls?! Blowing many, Doug summons a variety of diverse birds, including raptors, a flamingo, and even penguins!

Forget that the birds represented can’t all be indigenous to the same area…we’re in commercial land, after all. Anyways, after trying multiple whistles and summoning diverse birds, he evidently hits upon the right one, because the LiMu Emu appears, frisbee in beak!

Doug’s bird calls all seem to work. Perhaps both he and Wile E. Coyote order from the Acme company. Gotta get me one of their catalogues sometime, because they have everything! 🦊

Geico’s “Angry Birds” Problem…

December 28, 2021

According to Geico, cultural icons are invading your home! You’ve got Muppet drummer Animal as an unwelcome guest in your attic, and Yogi and Boo Boo bears raiding your cookouts. In yet another example, Angry Birds from Rovio are doing the Hitchcock thing, smashing into the walls and windows of your home, and trashing feeders, lawn umbrellas, and flower pots on your patio!– – Aieee!

Now I know the three feathered fowl well, having an Angry Birds 2 addiction and leading a clan on the mobile game site. They are Red, Chuck, and Bomb, although Bomb certainly could have blasted through the window had he detonated. The homeowners are lucky that Terence didn’t show up, as the heavyweight probably could have gone through the wall as well. Matilda, Silver, and the Blues are likewise nowhere to be seen. Add in optional birds Bubbles, Hal, and Stella, and we could have reduced the whole house to splinters…pathetic humans!- –And why are there no Angry Foxes games?!

“The birds are back!,” one homeowner warns the other before the thumping and crashing continues. “Why are the birds so angry?,” wonders a neighbor peering over a fence. Perhaps there are green pigs in the neighborhood, stealing the avian’s eggs. In filming, the crew lobbed baseballs at the home to enable the actors to respond realistically to the impacts…

Fortunately, the homeowners have Geico insurance bundled to deal with the feathered predation. The assault of cultural icons must impact adversely on property values, one suspects… 🦊

Truist Financial Commercial, “Care…”

December 22, 2021

Plushies (stuffed animals) individually are cute, cuddly, and innately comforting. An enormous ball of stuffed animals of diverse species rolling at you like an oversized tumbleweed might be a bit…disconcerting! There’s something unnatural going on here...

But you needn’t worry. This isn’t The Blob of vintage science fiction fame, but rather a helpful heap of plushies. Rolling about in a strange collective, they do things like return errant objects, hold elevator doors open, stop shopping carts from banging into cars in a parking lot, and roll replacement tires along to stranded motorists. They even extend a flower to a seated woman and her child! In the motorist scenario, the paw of one of the stuffed animals may even be seen extending to give the new tire a final push. I wouldn’t know whether to be grateful or alarmed, perhaps both…I tend to be a bit suspicious of reality violations…

Truist Financial says that because it values care, it considers itself a different kind of bank. A rolling ball of helpful plushies would certainly be different, I suppose, and make for an interesting police report. I hope that the ball of stuffed animals doesn’t get rained on…

The Charmin Bears in “Airport Security”

December 15, 2021

Someday, I am just going to lose it over the Charmin bears. The bears themselves aren’t really that bad, they’re actually kind of cute. It’s what they do that rankles my fur! These bears are always pooping, and then examining their behinds for evidence of toilet paper residue. I mean, this kinda thing is seriously cringe-worthy! Personal space, please!

Now we all know that bears defecate in the woods, and apparently elsewhere as well. Everybody poops, with the exception of some Disney animals like Bambi that are drawn without discernible anuses. I’ve often wondered if such animals simply explode when their colon backs up too far. Be that as it may, the Charmin bears would appear to have a weird and pervasive anal fixation that borders on the disgusting.

In their Airport Security ad, Papa Bear passes through security without a hitch because, of course, his hiney’s clean! I just love the “kill me now” expression on the agent’s face. And does the fact that the agent is wearing clothes and Papa none mean that this is some kind of strip search? If so, Papa seems to be enjoying it…

It should come as no surprise that Papa’s luggage is actually stuffed with toilet paper. The Charmin Bears are nothing if not consistent. It’s just that bare bear bottoms, clean or (shudder) otherwise, get old really fast. I much prefer fox tails… 🦊

NJM’s “Ferret Interview” Commercial…

November 24, 2021

I have long been of the opinion that ferrets are wonderful animals whose potential has barely been touched in commercials, the furry fandom, and society in general. They are cool, cute, endearing, smart, and move well. Perhaps through commercials such as this one, the Day of the Ferret will finally have arrived!

Just check out this little guy…small in size, but big in talent! He’s lithe, good-looking, well-spoken, and he even moonwalks! Appearing for a job interview, the ferret is offered a job in the mail room by the job interviewer, who clearly lacks vision. The ferret sees himself as having mascot potential, and frankly would be a great one!

Now NJM Insurance promotes itself as having no mascots and no jingles, and I respect them for that. Some of the mascot commercials are admittedly stupid or over-the-top. But I would snatch this little guy up, and sign him to a long-term contract, fast! I can even see a TV series working nicely for this one…

Now in my twisted perspective, I’d like to see the tables reversed, and the ferret interviewing the woman. She could then then be told that she didn’t meet company needs at this time, or perhaps more darkly be assigned to writing company “mission statements” and other jobs from hell…

Now to see another ferret used effectively, check out the character of Fungo Squiggly in the comic strip Get Fuzzy. Fungo is rough and borderline thuggish, he smokes, is said to chew metal as a hobby, produces Ferret Television, and is the nemesis of Bucky the Cat. Will there be a ferret in your future?

And by the way, a Happy Thanksgiving, y’all!

Liberty Mutual’s “Spider-Man” Commercial…

November 22, 2021

Like many of us, Doug of Liberty Mutual notoriety harbors a superhero fantasy. So when he and the Emu view footage of Spider Man web-swinging and saving a city, Doug just can’t resist putting a nasty-looking spider on his arm, and encouraging it to bite him in the expectation of receiving spider powers…

Doug appears to have a surprisingly good office, actually…one would expect him to be in a converted broom closet. Anyways, once bitten Doug raises his arms dramatically in expectations of receiving the spider-gift…

Doug is no Peter Parker, however, and what Doug receives is a nasty reaction to the spider bite. “Did it work?!,” asks Doug as he is packed off to the hospital, grotesquely swollen face and all. First the poor sap is denied a helicopter in a previous commercial, and now this. I guess most of us aren’t destined to have superpowers, but we’ll keep the fantasy alive… 🦊