Posted tagged ‘CarMax alpaca ad’

CarMax’s “Car Buying Reimagined”

March 14, 2022

Alpacas are cute and appealing, and as we learn from a recent CarMax commercial, apparently quite clever! We see an alpaca on a farm watching the owner return in his pickup truck, his faithful dog hanging out of the side window. Digging this scene, the alpaca apparently feels that he would like to ride shotgun, too…

So to a minimal instrumental theme that sounds vaguely western-ish, we are shown the crafty alpaca making his way to a shed towards evening where behind closed doors, where he is apparently able to go on line, surf the web, and apparently order a vehicle with sunroof, all without the benefit of digits!

The next morning, the vehicle is delivered to the astonished farmer, neatly tied up with a bow! In the closing scene, we see the new wheels out on the road, the alpaca getting a commanding view with his long neck and head extended out of the sunroof! This alpaca (whose name is Randy) is like the closing theme tells us, “Bad to the bone!”

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