– – I’m always sad to see an animal turn to strong drink, although lord knows bears have good reason to; they’re hunted, exploited, and subjected to Yogi Bear type portrayals. Still, the bear portrayed in the brief Jim Beam honey bourbon whiskey commercial seems to be holding it together pretty well, even if he is monopolizing the stock of Jim Beam Honey at a bar where a customer asks the barkeep if there’s any left of it; you know how bears are reputed to be with honey and all, they’ve got that Winnie-the-Pooh thing going on…
…well, the bartender slides a glass down to the unnamed bruin, who apparently is a well-known customer at the establishment. He obviously knows his way around the bar, and also the stringed instrument that he is shown strumming at the end of the commercial. – – Remember, bears, know your limits, and drink responsibly!
– – Geico’s Maxwell the pig is back in a commercial spot again, this time at a football game where he is again demonstrating the capabilities of his Geico app to a friend, even in the midst of a a crowded stadium. It’s evidently a chilly day prompting some extra covering in the outdoor facility, and pretty soon the stadium cam zooms in on Maxwell, causing his image to appear on a giant screen, together with the legend, “Pig in a blanket!” For the uniformed, this refers to a recipe for hot dogs prepared wrapped in crescent rolls. We’ll overlook the additional fact that footballs were once referred to as “pigskins.”
– – I hate to see mythological creatures exploited, and one usually doesn’t want to mess with dragons. But the Starburst “giggly juicy dragon” is not your typical dragon, even among a race of extraordinary creatures. The dragon in question also seems to dearly love his videos, and apparently is easily entertained by them. The dragon must live under a rock not to already be familiar with the “keyboard cat” video, but then again, dragons are reputed to at times live under rocks, or at least in caves. For that reason, the giggly juicy dragon is probably starved for entertainment, or at the very least doesn’t get out much. The “keyboard cat” apparently can really tickle the dragon’s funnybone, or whatever he may have that passes for one.
— Love them or hate them, cats have been a powerful presence in advertising, and since at least the 20th century, they’ve also been associated with music, especially jazz. They’re part of the language; consider idiomatic references like hep cat, swing cat, cool cat, and the list goes on. Perhaps it’s because cats are independent and tend to choose their own focus that they’ve come to be associated with music forms that are cutting edge and a bit outside of the mainstream, at least at their inception and at one particular point in time.
FOXSYLVANIA 
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