Posted tagged ‘Fresh Step’

“Fresh Step” DJ Cats…

September 9, 2013

dj cats— Love them or hate them, cats have been a powerful presence in advertising, and since at least the 20th century, they’ve also been associated with music, especially jazz. They’re part of the language; consider idiomatic references like hep cat, swing cat, cool cat, and the list goes on. Perhaps it’s because cats are independent and tend to choose their own focus that they’ve come to be associated with music forms that are cutting edge and a bit outside of the mainstream, at least at their inception and at one particular point in time.

It’s perhaps only natural then that cats should update and transition into studio and technology based forms of musical expression, functioning as disc jockeys and engineering today’s sound in a Fresh Step kitty litter commercial…