
– – Flo of Progressive Insurance is a bit of a fantasy female herself, so she seems strangely at home in a fairy tale such as Goldilocks and the Three Bears. While meandering as a uniformed insurance clerk in a magical storybook forest, Goldilocks/Flodilocks comes upon a cottage, entering it to find sitting on the kitchen table not three bowls of porridge, but rather three boxed insurance policies! We really expect this kind of thing from Flo, who lives, sleeps, eats, and drinks insurance…and outside of these commercials, insurance is dreadfully boring stuff, to say nothing of the back-breaking expense of it. Buying insurance is as much fun as paying taxes. But I digress…anyhow, checking out the boxed insurance policies, the intrepid Flodilocks finds one having lots of coverage, another one having little coverage, and the third one just right !
Just then Flodilocks notices that three anthropomorphic bears are sitting in the nearby family room, and they are staring at her! Things then become more surreal, for the Papa Bear voices, “Hi, yeah we love visitors! That’s why we moved to a secluded house in the middle of the wilderness.” Flo doesn’t quite know what to do with this bit of information, so the video freeze frames on this last scene, and we zoom out as the storybook page turns…
One may basically write their own ending here. – – Do the bears have sinister intent, and devour Flodilocks? Or my preference and darker still, would Flodilocks best the bears in hand-to-hand combat, and devour them? End scene of Flo patting a very full belly, and fade to black. The best fairy tales play out in the mind, after all, and can be rather scary…


— Love them or hate them, cats have been a powerful presence in advertising, and since at least the 20th century, they’ve also been associated with music, especially jazz. They’re part of the language; consider idiomatic references like hep cat, swing cat, cool cat, and the list goes on. Perhaps it’s because cats are independent and tend to choose their own focus that they’ve come to be associated with music forms that are cutting edge and a bit outside of the mainstream, at least at their inception and at one particular point in time.
– – Alright! – – Who’s up for a show on cattle mutilations!
— The Unexplained Files, a new show on the paranormal, aired on the Discovery Science channel in my area August 28th. Running an hour, the series debut was comprised of two half hour segments which essentially represented territory previously covered elsewhere, one a pilot disappearance following his UFO report, and the second a summary of some Chupacabra sightings in Texas…



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