– – In a new Sears commercial dealing with points redemption, we again see Bob Denskie, the guy earlier at the core of the squirrel revolt, trying to save money and winding up apparently in mortal danger. Venturing out in the woods to harvest a Christmas tree, we see a panicking Denskie dragging the object of his search, running while being pursued by a bear. “I’ve got the tree, open the door!,” he implores urgently with the bear in hot pursuit. Denskie makes an additional observation about the bear: “He’s not hibernating!“
We then cut to information about how Sears bonus purchase points add up, making it an easier way to save money. When we are again returned to the hapless Denskie, we find that we need not have been concerned, for he is shown making snow angels with the bear sitting harmlessly at his side. “And I thought you were gonna eat me!,” comments Bob Denskie, alive, well, and presumably much relieved…
– – A recent Subway commercial for their Sriracha Chicken Melt sub features a woman named Candice, apparently the librarian, whom we are shown comfortably seated at the main desk in a busy library. With her sprawled on an adjoining table is a magnificent white tiger, who is spied by a startled male assistant, Carl, apparently returning books to the shelf using a cart. “I’m not sure that you should have that here!,” ventures Carl nervously, referring to the tiger. Candice responds as if he was referencing her sandwich, however, saying that she’s just gotten into trying new and spicy things. She then chides Carl for having an overdue scrapbooking book out, and sends the chastised guy on his sorry way. Carl is clearly not an alpha male type…
– – I hate to see mythological creatures exploited, and one usually doesn’t want to mess with dragons. But the Starburst “giggly juicy dragon” is not your typical dragon, even among a race of extraordinary creatures. The dragon in question also seems to dearly love his videos, and apparently is easily entertained by them. The dragon must live under a rock not to already be familiar with the “keyboard cat” video, but then again, dragons are reputed to at times live under rocks, or at least in caves. For that reason, the giggly juicy dragon is probably starved for entertainment, or at the very least doesn’t get out much. The “keyboard cat” apparently can really tickle the dragon’s funnybone, or whatever he may have that passes for one.
— Love them or hate them, cats have been a powerful presence in advertising, and since at least the 20th century, they’ve also been associated with music, especially jazz. They’re part of the language; consider idiomatic references like hep cat, swing cat, cool cat, and the list goes on. Perhaps it’s because cats are independent and tend to choose their own focus that they’ve come to be associated with music forms that are cutting edge and a bit outside of the mainstream, at least at their inception and at one particular point in time.
FOXSYLVANIA 
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