
– – One of the coolest anthropomorphic bears that I’ve seen in a long time appears in the Labatt Blue Big Game XLVIII commercial, “Undomesticated.” We are shown breathtaking, pristine mountain scenery clothed in winter white down which erupts a snowboarding bear! Truly a master of the snowboard, this bear makes it look easy as he travels down the slopes to the pulsating percussive electronic stylings of Dillon Francis’ Masta Blasta (the Rebirth). His impressive run ends with a leap at a ski lodge where fellow fanciers of winter sports cheer and toast his stellar performance over bottles of Labatt Blue…
…and yes, the bear even gets the girls at the end, flanked on either side of a hot tub by scantily-clad lovelies! We are told to get up, get out, and get Undomesticated! I’ll never be fully domesticated, but I love my creature comforts…





– – Geico’s Maxwell the pig is back in a commercial spot again, this time at a football game where he is again demonstrating the capabilities of his Geico app to a friend, even in the midst of a a crowded stadium. It’s evidently a chilly day prompting some extra covering in the outdoor facility, and pretty soon the stadium cam zooms in on Maxwell, causing his image to appear on a giant screen, together with the legend, “Pig in a blanket!” For the uniformed, this refers to a recipe for hot dogs prepared wrapped in crescent rolls. We’ll overlook the additional fact that footballs were once referred to as “pigskins.”
– – “Get in the bag!- – Get in the bag!,” cries the Denskies’ Dad, a would-be turkey pursuer to an agitated and very mobile turkey, which readily keeps ahead of the hapless hunter. So intent is Mr. Denskie at bagging the bird that he is oblivious to a number of trees looming in the immediate vicinity, soon colliding with one of the massive trunks and getting knocked out cold. The turkey escapes, none the worse for the wear. – – So who’s the real bird brain here?!
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