FOXSYLVANIA

Cat litter commercials sell a necessary if somewhat distasteful product for feline fanciers, and leave it to Arm & Hammer to do so memorably!  Those who do not co-habit with cats at least deserve in such a commercial to be entertained, and I haven’t seen anthropomorphic animals portrayed so well in a classic western-gendre setting since the movie Rango, but here the characters are all feline…“

Picture a classic western saloon circa 1870, complete with swinging entry doors, period piano music playing, and a cast of stock costumed western character types inside.  Enter the young, slender, white-hatted stranger; instantly the piano music ceases, and all eyes are fixed on the newcomer…will there be trouble?  

Thankfully, no…“This town smells FANTASTIC!,” declares the stranger.  At a nearby poker-type table, we see a trio of felines, on the left a female “Miss Kitty” type, to the right possibly a dandified card-sharp, and between them a large, hoary, black-hatted, black-overcoated alpha cat who looks like he might be trouble.  But no, he arranges a demonstration through the cat-bartender of the litter’s absorbency qualities using “desert-dry” mineral ingredients.  Follow the science, I always say…

Following the demonstration, our appealing white-hatted cat notes that word is going to spread fast.  “Spread it then,” admonishes the dark-hatted cat.  “Go on, git!”  And so the slender stranger does…and the rest will probably be the stuff of western legend…

Perhaps future commercial installments will feature “the Cat With No Name” gunning down purveyors of inferior cat litter, kind of a Clint Eastcat type…and I’d love to see Val Kilmer’s standout Tombstone character translated to Cat Holliday, frontier dentist, card sharp, and quirky gunfighter extraordinary!