Posted tagged ‘McDonald’s Filet-O-Fish Ad’

McDonald’s “Fillet-o’-Fish” Returns…

March 7, 2019

Our McDonald’s Fillet-o’-Fish commercial begins on an icy boat in some frozen fishing waters where a crewman is playing a familiar theme on a recorder. Suddenly the ship’s radar signals an approaching image, which turns out not to be a school of fish but a yellow submarine!  Surfacing, out from the yellow submarine pops not the Beatles but a Jacque Cousteau look-alike, who is holding a tray heaped with Filet-o’-Fish sandwiches.  The commercial even throws in one of those aggravating Billy Bass-type mounted electronic fish novelty items from a few years back, who is pleased to sing you the McDonald’s Filet-o’-Fish song, and leave it to rattle around maddeningly inside your head while you beg it in vain to stop…

…and why is McDonald’s bringing back Filet-o’-Fish advertising now?  Well, they sell 40% of their fish sandwiches each year during the Lenten season, and the Golden Arches are just fishin’ while the fishing is good.  And I’ll bet that some of you owned a singing Billy Bass fish on a plaque, or knew someone who did.  The ones I most encountered sang Take Me To The River, which memory is already playing inside my head…good song, but make it stop!  

Frankie the Fish!

February 22, 2010

– – Not to be confused with the Big Mouth Billy Bass fish, a horrendous novelty gift of almost ten years ago, Frankie the Fish is a similar but distinctive item who memorably hawks McDonald’s Filet-O-Fish sandwich.

“Gimme back that Filet-O-Fish/Gimme that fish,” sings Frankie in his own distinctive fashion in a commercial that tends to run through your head over and over again until you’re ready to filet yourself.   Notable is the fact that the two human actors in the ad don’t talk at all, one shrugging off the singing  fish on a plaque and the other displaying surprise.  The sandwich is made from cod and pollock, and originally a taxidermist created a pollock fish with a remote control device to operate his head and tail.  That creation was considered too scary, so the fish was made more toy-like to be less creepy.

McDonald’s sells about 300 million Filet-O-Fish sandwiches annually, 25% of them during the 40 days of Lent.  Frankie himself is quite the spokesfish, with the ad viewed on You Tube more than a million times…