Archive for the ‘animal spokepersons’ category

Roadkill Raps in Bosch Commercial!

December 24, 2015

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It’s Michael Jackson’s Thriller meets the British show Mongrels in a dark and bizarre commercial spot for Bosch’s Icon wiper blades sponsored by the Humane Society called, “Don’t Be A Roadkill Car.”  

A quintet of road-slaughtered animals brings home the message that better wiper blades by facilitating your vision might have prevented their gruesome demise.  Meet Frank the Squirrel, who peels his flattened and protesting self off the road surface to demonstrate a still impressive set of vocal chords.  He is joined by Buck the Deer, Francesca Fox, Streetz the Skunk, and a tire-marked rabbit.  I found Francesca especially compelling in how she could extend up her severed head in her own paws.  They’ve all clearly seen much better days, but are doing their best undead service for Bosch blades and animal preservation.  It’s a gutsy commercial, literally and figuratively…

The commercial/public service announcement pushes the envelope, and is likely to shock if not revolt some viewers; their performance and their singing will, however, likely stick in your head!  As a year-round fan of Halloween and horror, these singing furry zombies with a message furnished me with a perfect antidote for the Xmas merchandising we’ve been relentlessly exposed to since October…I’d buy their album!

 

Burger King Chicken Fries “Pregnant” Commercial…

May 19, 2015

 

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Some things are so bad that they’re almost good…either that, or I’m a glutton for punishment!  It is into this category that I cast the hokey Burger King commercial for chicken fries in which a young hen and a box of french fries sit in a comfy living room, where the hen informs her parents on the adjoining couch that she and french fries are pregnant, and going to have chicken fries!  As we the viewers probably face-palm, the mother hen goes into a flurry of frenzied wing-flapping while her rooster father admonishes everyone to “Calm down!”  From the doorway a sibling of indeterminate sex comments, “Again?”  Unwanted chicken pregnancies are a national shame that we all pay the price for. – – Thanks, Obama!

The commercial pushes the envelope of silliness and stupidity, and lacks the creepiness factor of the Burger King monarch himself, who I would love to see in a death match competition with Ronald McDonald, Wendy, and the KFC Colonel…

 

Mercedes-Benz “Fable” Commercial…

April 22, 2015

 

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I love to see classic fables revisited, and Mercedes-Benz has a winner in this one!  You know the story; the overly-confident hare challenges the stalwart tortoise to a race, in this version calling him a “turtle” and taunting that he better have a jet pack under his shell!

This bunny-boy is an arrogant jock of a type I’m well familiar with from high school; “Bask in my glory!,” the hare tells an adoring crowd.  Then the race begins (with a fox referee, please note), and the hare is off in a cloud of dust while the tortoise plods on, even being passed by a snail!  So great is his lead that the hare feels he has time for a few hands of cards with other woodland animals over a tree stump.  Meanwhile, the tortoise uses that time to turn into a Mercedes-Benz factory.  “Plot twist!,” he announces.  A magnificent Mercedes is shown; “Slow and steady, my a**,” comments the tortoise, his last word drowned out by a throaty engine growl.  The headlights of the Mercedes flare on like an angry beast…

All too late does the hare see the tortoise coming, the vehicle vaulting over him as he frantically tries to pull away from its approach.  “Who’s your turtle?!,” he exults. The victory of the tortoise is glorious!  Such is the power, you see, of German engineering…

Hannah and Her Horse…

April 19, 2015

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As a diehard Mr. Ed fan, I’m glad to see talking horses on the small screen again! Fashion model Hannah Davis is shown on a pristine beach, together with a magnificent white horse.  Making her pitch for DirecTV services, the horse soon chimes in with his agreement, revealing that he not only talks, but sings a bit as well. Hannah and her Horse replaces the Rob Lowe spokesman after compaints were made that his spots were misleading. 

A horse is a horse, of course, of course…but it’s hard to beat anthropomorphic talking ones who can also improvise a tune!

Camels: “It’s What You Do…”

December 31, 2014

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The original Geico commercial with Caleb the Camel at the office is now kind of a classic.  Success, unfortunately, tends to breed imitation, and so it comes as no surprise in this new commercial to see humans at the zoo tormenting camels on display with “Guess what day it is” banter.  As anyone who has heard the many imitators can vouch, it gets old pretty quickly…

We are then privy to a conversation held between two camels at the zoo who are being badgered by camel wanna-bees, complete with dialogue from the original commercial.  Understandably, they are weary of it.  “It’s not even Wednesday!,” complains one camel to his companion.  “Let it go, Phil,”  advises the other.  The voice of the announcer then cuts in; “When you’re a camel, this is what you put up with all the time…it’s what you do…”

Camels…more sinned against than sinning.  Joe Camel, purveyor of tobacco products in an earlier time, never knew these burdens…and a happy and prosperous New Year to all of our readers!

 

 

 

Dish Kangaroo Hopper “Mommy Mind” Commercial

July 10, 2014

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Other than the occasional “Aussie” hair products commercial, you don’t see a lot of kangaroos in advertising, and it’s hard not to like this little guy, who appreciates a good nap yet is there when you need him. The ‘roo is of the size and general appearance of a stuffed animal, and is sensibly belted into his seat. Riding shotgun in the family car with Momma at the wheel and two boys beginning to fuss in the back seat, the Dish kangaroo awakens from a sound sleep, proclaiming that naps are awesome!  He quickly takes the measure of the feuding kids in the back seat, telling the driving Mom, “Chill out, Momma Bear…I got this!” as he hands the warring brats a tablet with their favorite shows on it. – – Why, it’s a miracle! The brats shut up, and blessed silence again reigns, their little minds engaged by the shows that have been downloaded to the tablet by the Dish Hopper feature. It’s so much better than throwing the kids from the moving vehicle, and with far less legal complications!

“How did you do that?,” asks the grateful and incredulous Mom. The kangaroo then explains how with the Hopper he put all of the kids’ fave recorded shows on the tablet, “So you wouldn’t lose your Mommy mind in the car.”

“Mommy likes Dish!,” responds the long-suffering Mother, who has been driven half out of her nut by her kids.  I’m sure that lots of parents can identify with that on a car trip of any duration.

“OK!,” responds the kangaroo, with a tone and expression indicating that he is slightly weirded out by Mommy’s reaction…and wouldn’t “The Kangaroo in the Car” or “Road ‘Roo” be a great title for a kid’s book?!

The Gecko Meets Rocky and Bullwinkle…

June 16, 2014


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Rocky and Bullwinkle have had a cult following since the 1960’s, falling into lean times until a big-screen movie treatment brought a modest revival of sorts.  Geico has occasionally honored classic ‘toon heroes in their commercials, including the great Wile E. Coyote.  While neither Rocky nor Bullwinkle can aspire to the lofty title of genius rightfully bestowed on the Coyote, it’s still good to see them occasionally getting out and about in public. This was the case in a recent Geico commercial where we first see the omnipresent Gecko in the Rocky Mountains, reflecting on the enduring qualities of both the Rockies and his insurance company employer.

Enter the irrepressible Bullwinkle Moose, long a fountain of misinformation.  Now the Moose and Squirrel have been the embodiment of randomness long before it became mainstream, and when the Gecko speculates about whom the Rockies were named after, Bullwinkle J. Moose appears out of nowhere, and unasked ventures that they were named after his friend and constant companion, Rocky the Flying Squirrel. Rocky himself then flies in, balancing endearingly on the Moose’s palm.  Rocky tries to correct Bullwinkle, who then shifts to an explanation that the Rockies were named after “First President George Rockington.”

“That doesn’t even make sense,” correctly observes the Gecko at this point, referring to Bullwinkle as, “Mr. Winkle.”  Apparently recognizing that logic is wasted on Bullwinkle, Rocky executes multiple dramatic flying loops around his friend, and flies off.  The whole commercial doesn’t make a lot of sense, but such was the general nature of the sixties show about the best-known residents of Frostbite Falls

CarFax “Mole” Commercial…

May 6, 2014

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Foxes are stealthy, and in our secret underground lairs, we track...many things.  What we track is on a “need to know” basis, but we will share that one of the things we track are accidents.  So when a balding middle-aged man makes a request in a new commercial released in April to see the CarFax, the floor beneath him opens up, and he is spirited via a tunnel to arrive in the presence of that great and secret control center, still seated in his easy chair.  The Car Fox himself appears before him, but we see that he has a number of able assistants, all vulpine, seated at a number of computer terminals that monitor and regulate operations.  The underground operations center is truly impressive, looking efficiently high tech, just like one of those command centers operated by Blofeld or one of the Bond villains.  They were, of course, mere amateurs by comparison…

The casually-attired Car Fox answers the human’s questions, only because it amuses him to do so.  We are made privy to the information that the foxes employ moles to dig up facts, and we are shown one of these moles gathering information with binoculars.  The moles are simply operatives, of course…foxes are the real brains of the operation.  In a different commercial, opossums are shown to gather service information on a vehicle.  One can never have too much information…empires are won and lost over such matters.

The Car Fox has evolved greatly since his humble beginnings as a simple puppet on the hand of an unscrupulous salesman.  But you can rest assured that your fox overlords only have your best interests at heart.  After all, we live to serve…(wink, wink!)

The Elephant Auto Insurance Commercial…

April 16, 2014

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I feel mildly uncomfortable with the Elephant Auto Insurance pachyderm, simply because he seems so…Republican!   Clad in a conservative dark suit with a blue tie, I almost expect him to bring Mitt Romney out of a back room, or begin advocating trickle-down economics and tax cuts for the wealthy.  Fortunately the elephant doesn’t do any of that although he does own a business, announcing himself as the founder of the company bearing his name.  

Although the elephant is another CGI marvel, there’s nothing overly clever or memorable about the scripting, dialogue, or action in this commercial, other than a reference to the proverbial elephant memory.  While there’s room for more than one animal spokesperson in the commercial business, the venerable Geico gecko, Maxwell the pig, or the hump-day camel don’t presently need to worry about this guy upstaging them…

Maxwell at the DMV!

April 4, 2014

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Geico’s Maxwell the Pig has appeared in a variety of settings, and walking among us it’s perhaps part of his lot to appear at the Department of Motor Vehicles, where most of us of driving age must suffer now and then.  Asked for proof of insurance, Maxwell produces his Geico digital insurance card, which the worker in attendance readily accepts.  

The indignity of being photographed then follows for Maxwell, and as for most of us his photo likeness is less than complimentary; you know how it is, with being rushed through a soulless institution and asked to hold your head at an unnatural angle.  Well, the little porker barely reaches the top of the desk, and when the picture is taken, Maxwell’s eyes are closed.  Maxwell points this out to the DMV clerk, and guess what…she doesn’t care, calling out “next” while Maxwell is left as just another victim of bureaucracy…we’ve all been there, right?