FOXSYLVANIA

I find the “Feed The Pig” PSA commercial creepy, surreal, and oddly disquieting in that it features a human-sized pig, the walking and riding embodiment of a piggy bank, going about with a gaping slot in his head! The pig’s eyes are disturbingly human, while his face is frozen, and plastic-looking.

There is something terribly wrong here! With the gash in his head, the commercial makes me wonder who did this to the pig?! Is there some kind of Dr. Mengele or Dr. Moreau who goes about performing brain surgery on porcine members of the furry fandom, or what? What is the purpose of this mutilation? This pig walks, but is he brain-damaged? For some insane reason, this pig appears happy, and is just going about his business…does the pig even know what’s been done to him, or is he too neurologically-damaged?!

In the commercial, a young man shopping receives a text message that his bank balance is low, spots the pig walking along, and then hastily pursues him through a variety of scenes, the pig at one point riding a motor scooter, riding on an escalator, and in another appearing on a subway. The chase continues through the food prep area of a fine dining facility, and through the restaurant itself. The young man is in hot and frantic pursuit, dodging traffic, and even vaulting over a yoga class in a park to the sound effect of the Bionic Man, Steve Austin, jumping…

Eventually, the guy catches up with the pig outside a residence, tackles him, and stuffs a currency bill into the slot on his head! They are surprisingly polite to one another. “Same time next week?,” asks the dude of the the pig. “Well of course!,” the pig obligingly replies…

Created by the American Institute of CPAs and the Advertising Council in in the U.S., the Feed The Pig series of commercials is designed to get young people saving. I get it…but it’s also nightmare fuel! (*shudders*)