Posted tagged ‘Real Cost of Smoking’

“The Real Cost” TV Spot, “Straw City”

October 25, 2022

The Big Bad Wolf continues to find new life in fresh incarnations, and this minute-long anti-smoking promo, while five years old, may have passed most of us by, and so bears visitation…

The Wolf here is kind of a pathetic figure, living a solitary existence is an apartment with a bare refrigerator. Seeking food, he gets in in his car, guided by his GPS, and goes to Straw City, which is populated by…surprise, pigs!

Now the Wolf used to be a seriously bad dude, you can tell by his leather jacket…but alas, years of smoking have so depleted his lung power that he now is incapable of blowing down their straw dwellings. Initially afraid, the pigs now look at him with a mixture of wonder and almost pity. Old Big Bad ain’t so bad anymore. One pig is so unconcerned that they walk past the Wolf while wearing headphones….

It’s too late for this Wolfie. He extracts a pack of cigarettes as he walks away, self-defeated. So toss the cigarettes…they ain’t no good for you! We preds have to keep our game up, ‘ya know… 🦊

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