Posted tagged ‘Johnsonville Jeff and Forest Friends’

“Johnsonville Jeff” and His Forest Friends…

March 26, 2019

In a hokey but charmingly surreal commercial, Johnsonville Jeff is eating his breakfast sausage out in the deep woods when he is approached by a talking raccoon asking about his meal.  In the shorter version of the ad, Jeff also interacts with a wolf and a turkey, whereas the longer version additionally adds a squirrel and a porcupine.  Most notably the wolf asks the man in the longer version where he learned how to talk to animals. “Books,” replies Jeff in a deadpan fashion, as if there was really nothing remarkable about the encounter; he’s kind of like Dr. Doolittle in hunting garb. They all have a good laugh together at the end, with the wild turkey practically loosing control of himself…

Johnsonville Sausage incorporates employee input in all phases of their operation, including this commercial which was conceived and is starred in by an actual long-term company employee.  Since without the animal presence this commercial would consist of ho-hum talk about sausage, we’ll listen to anything if an animal presents it!