Posted tagged ‘Coca-Cola's Pinocchio’

The Coca-Cola Zero Sugar Pinocchio Commercial…

April 27, 2021



It’s been called “nightmare fuel,” extremely disturbing, and creepy; the Coca-Cola Zero Sugar Pinnochio Commercial, that is!  There is something not quite right about the skin tones, enormous eyes, and jointed arms of our CGI Pinocchio depicted; this is truly something terribly apart from nature.  He may “dance without strings,” but we only want to dance away from him, and quickly. – – Geppetto, how could you do this to us?!   Yes, there’s a bug in this commercial, and for me, he’s the highlight…

Now our marionette-boy is so bowled over by the taste of Coke Zero Sugar that his creator and cricket companion Jiminey don’t seem to believe his raves over the drink, telling Pinnochio that if he keeps lying, he’ll never be a real boy. They seem persuaded, however, upon trying the product.  “I never lie,” maintains Pinnochio. This, of course, is a lie, and causes the would-be boy’s nose to grow to tree-limb length across the room.  We really didn’t need to see this, and the Geico commercials of a few years back handled Pinnochio in a more clever fashion.

Geppetto looks younger and more vigorous than his Disney counterpart in this commercial airing, and I like the treatment of Jiminey Cricket as a fully-fledged anthropomorphic insect, minus the Disney hat, umbrella, and moralizing but complete with the proper number of six rather than Disney’s four limbs. – – This bug could go places if he doesn’t break into singing When You Wish Upon A Star.  So lose the “boy,” but the bug’s a keeper…