Posted tagged ‘Buick Dinosaurus’

Buick vs. Dinos

May 16, 2013

Buick dino– – You’ve probably heard certain types of vehicles referred to as “dinosaurs,” or perhaps as “big boats” or “land yachts“- -Well, in a commercial for the 2013 Buick Encore, the crossover vehicle has to navigate around a variety of dinosaurs including a stegosaurus, triceratops, and possibly an apatosaurus as they go plodding along city streets and even trying to park.  The message is that the time of “big luxury” cars has passed, and the next big thing in luxury vehicles is small and nimble.  This is somewhat ironic in that Buick in its day has made some of the biggest and softest luxury cars around; we also continue to burn fossil fuels aplenty, so perhaps the dinos shouldn’t be mocked.  The commercial’s voiceover is by Kevin Bacon, and the music in the spot is “The Guitar” by They Might Be Giants

Perhaps Jurassic Park was having a clearance sale…and kids of all ages seeing this commercial are likely to want to have a dinosaur rather than a Buick…


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