Perhaps he’s just big for his age…the man/child riding in the kiddie seat of the grocery cart in the Progressive “checkout” commercial, that is. He’s a bad boy, too…showing the grocery store employee his toy dinosaur, drinking milk directly from a carton, spilling out a bulk food container chute, and throwing items snatched from the shelf on the floor. You’ve seen poorly supervised brats in supermarkets doing things of this sort, and more…but have you ever seen a guy in his thirties pulling the same stunts? Talk about a case of arrested development…
…we are later shown the character called “babyman” in daycare, a Goliath among his peers, as he sits nonchalantly on the floor dressed in bib overalls, enjoying a snack, and later becoming visibly startled by a “pop-up” book. “Act your age! Get your own insurance!,” gruffly admonishes the announcer in this commercial encouraging millennials to chart their own course and question insurance decisions that their parents might have made. Iconic spokesperson Flo is nowhere to be seen…
Perhaps the babyman could use a little firm correction from Flo during his more inappropriate moments, and possibly even a spanking…of course, he might enjoy that, and we don’t want to venture too far into the adult baby fetish thing lest absurdist humor become creepy…








There may also be a link with the King of the Cats tale in British folklore. In this story, a farmer saw eight black cats (some accounts say nine) carrying a coffin with a royal crown seal on it. The cats are lamenting the death of their king, and the farmer goes home to tell of his encounter to his wife and cat, Old Tom. Upon hearing the account, the farmer’s cat cries, “Old Tim is dead? Then I’m King of the Cats!” Up the chimney he goes, never to be seen again…a calling was received from on high…







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