– – The Enchanted Forest as envisioned by Psyop in a recent commercial is a wondrous place indeed, filled with sprites, smiling trees, and a variety of dancing, costumed anthropomorphic animals. There’s even a fox, a remarkably tall and slender specimen wearing shorts and a top hat! It’s essentially an environmental plug for FedEx clad as a fairy tale, and when those conventions are stripped away, we’re then left with electric trucks, recycled shipping materials, and lower-emission planes as FedEx’s contribution to the environment.
The spot is 80% live action and 20% CGI at the onset, with an actual forest having been filmed in Washington state on the northern Pacific Coast. The look is magical but not overly cartoonish, with a sing-songy soundtrack composed by a musical collective called Human which would be “perfectly at home in a 1950’s-era animated film,” according to the spot’s Senior Creative Director/Copywriter. The animated characters are all fully CGI, and a wealth of fine detail may be seen in successive viewings of the spot, such as the fox character modestly covering himself when his outfit is taken away…
– – It’s like a scene from The Twilight Zone; two incredibly wholesome-looking people come knocking at the door of their new neighbors to welcome them
– – In yet another MiO Energy Drink commercial staged at the legendary Watering Hole bar, we are shown a lemur trying to make time with the giraffe girl previously seen in another commercial of the series. With the world’s worst timing, the lemur’s efforts are ruined by the unwelcome intrusion of the hapless, unlucky-in-love crocodile character,
– – I, for one, prefer not to see naked mole rats, especially when they’re in an obvious state of intoxication. Strange sights are known to appear with some regularity at the Watering Hole, however, a bar or pub frequented by anthropomorphic animals in a series of MiO Energy Drink commercials.
– – Bears are sociable, party animals who enjoy indulging in a good Dairy Queen Blizzard…or so we might think from a DQ commercial which opens with a kid’s softball team called
– – I love considering the tale of Little Red Riding Hood from the wolf’s perspective, and now it would appear that in addition to cagey little girls and woodsmen with axes, the wolf also has to contend with red Volvos as well! This commercial begins with a bright red Volvo S-60 R-Design driving down the road in a dark, scary forest! The red Volvo’s standing in for Little Red Riding Hood, ‘ya see, and it’s moving right along to a version of “Little Red Riding Hood,” originally by Sam the Sham and the Pharaohs…wasn’t that a great song?!- –Everybody sing!!!
— My better half brought home a little statue of an angel the other day; you know the type I’m talking about. They’re white resin imitating marble, widely sold at places like K-Mart, and this one stands about ten or twelve inches tall. The angel in it has unfurled wings clearly visible, curly hair, and bare feet. In its hand the angel holds a bird regarding it, the bird (probably a dove) in turn looking at the angel. I laughed hysterically for several minutes after seeing the statue, which admittedly is not a normal reaction. It did, however, reflect the way that my mind works!
– – It must be the Couch Potato family! Dad’s vegged out watching the tube, Mom’s pecking away at a laptop, Junior’s playing a handheld video game, and Sis appears to be texting
– – We’ve met the MiO Cheeta before and likewise the Rhino, but in this commercial for MiO Energy Drinks we go back to the Watering Hole and re-visit the Rhino again, this time finding him so tired that he’s apparently hired a small monkey to perch on his shoulder and slap him in the face to keep him awake! We see the monkey do this repeatedly, at one point using the Rhino’s convenient horn to swing to the opposite side of his face. But the Rhino needn’t suffer this abuse…a Zebra is there, one with incredible eyes
– – I, for one, don’t like to discover foreign materials when I open an egg carton, and so I find it vaguely disquieting to ponder the notion of discovering a small armored knight occupying an egg compartment when one such container is opened in a Spam commercial.- -Does his rather surreal presence
You must be logged in to post a comment.