Archive for August 8, 2020

Twizzlers “Only the Road Knows” Commercial…

August 8, 2020


In this age of COVID, we are all spending more time alone, and what could be more terrifying than being left alone with our own thoughts?!  Fortunately, the thoughts that run through our minds are more often mundane than weighty…

As a case in point, we have the Twizzlers commercial, “Only the Road Knows.”  In it, a man is riding as passenger in a car driven by a woman along a lonely, isolated road through a deep forest.  He is chewing on a Twizzlers, and appears to be deep in thought.  For those of you living in a cave, Twizzlers are a rope-like candy traditionally red in color and strawberry in flavor, although color and flavor varieties are available.  One wonders what thoughts are occupying the man’s mind…perhaps from the setting the dreaded “relationship issues” questions?  Kill me now, please…

But no…we as observers are made privy to the man’s thoughts, which are revealed to be,”Am I too old to begin skateboarding?”  If one has to ask that question, the answer is likely a resounding YES, unless you are equipped with forgiving and rubbery joints, or like to spend time in orthopedic convalescence.  The question is one which the man needs to ponder, however, and Twizzlers is the candy that will assist him to “chew on it.” I do hope that the poor devil finds his way…

Research has shown, you see, that people are drawn to Twizzlers by the texture, and the gratification afforded by chewing.  Perhaps Freud was right about oral needs.  I’ve known people who claim that chewing gum relaxes them, and even helps them think.  At any rate, in the age of COVID, I would offer Twizzlers this supplemental slogan;

When life gets screwy, go chewy.”  Just take your mask off first, of course…    image