Posted tagged ‘Ernie the elephant’

Ernie the Elephant…

November 27, 2017


One of the latest commercial pitch-beasts is Ernie the Elephant, voiced by John Cena.  Although a fish out of water or elephant away from the jungle, Ernie is strangely at home everywhere, and would be infinitely more affable as a symbol of the Republican Party than the sitting American president.  

Now Ernie prefers pistachios to peanuts, and touts them for the Wonderful Pistachio company at a variety of sites including a ball field (above) and even in an elevator where he’s set off a weight sensor alarm. Ernie regards pistachios as a healthy snack, which he relates to be important in a age of unrealistic body images; ain’t it the truth! Nothing says healthy snack more than an elephant with saggy gray skin and a ton of junk in the trunk, apparently.

Elephants in commercials are rare, with the icon for Elephant Insurance being the other exemplar who comes to mind.  Ernie is far more laid back, however, and if you have to have an elephant in the living room, I’d rather that it be this easy-going guy.  In my mad world I’d love to see a cross-over series with cgi animal characters such as Ernie, Chester Cheeto, and the milk-that-messes-with-you cow from the Lactaide commercials…now that’s entertainment!