Posted tagged ‘Bridgestone beaver commercial’

The Bridgestone Beaver

April 2, 2011

– – What goes around, comes around…or so we are shown in the karmic Bridgestone beaver saga, generally regarded as probably the best of this year’s Superbowl commercials.  We are shown an industrious beaver hard at work in a wooded area, dutifully carrying a branch across a road with a bridge spanning a river visible in the background.–Oh no!–A car is then shown zipping down the road towards the beaver, who throws his paws up in anticipation of becoming roadkill.  The guy driving, however, calls upon the excellent handling characteristics of his Bridgestone tires, and is able at the last second to swerve around the threatened beaver, avoiding a messy tragedy.

For the beaver, life is one dam thing after another…and we cut to six months in the future, when the same motorist is shown traveling down the same road during a storm.  This time, a tree across the road halts the driver’s progress.  It’s a good thing, too, because the bridge the motorist must cross has been swept away by a raging torrent of water!  The beaver and the motorist spot one another, and exchange salutes…it’s a great moment!

A parable for our time…now that’s car-ma!