Posted tagged ‘Acura robotic horses’

Acura’s “Let the Race Begin” Horses…

March 19, 2014


– – These are horses as one imagines they would be designed by Skynet in the dystopian world of the Terminator movies.  The spot begins with a crowd gathering for a horse race around a futuristic, surreal track. What’s really cool is that the four breathtaking horses competing are robotic, and as they enter the race they vie fiercely for position, complete with metallic sounds as they bang heads with one another in an almost gladiatorial event.  

From behind, however, enters a flesh-and-bone equine who assumes the leadership position, and then the horses morph into vehicles.  Acura, you see, is casting itself as the “dark horse” in the luxury-performance car market, a field in which it hopes to assume leadership.

I sadly know that I will never own a luxury-performance vehicle as my budget barely allows fox kibble.  I do know that I haven’t seen robotic animals this good since the group Swedish House Mafiia did their Greyhound video, and I hope that advertising delivers up more of these fantastic creatures…

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