Archive for October 17, 2019

d-CON Refillable Bait Commercial…

October 17, 2019

d-CON is in the strange position of making a product that most people hope not to need, but want to buy if they need it, and in advertising for their rat and mice control products have now as in the past taken a whimsical approach.  In the past they have shown a clearly human actor clad in an obvious mouse costume, in one ad being told by a woman that he “disgusts (her),” to which the mouse responds, “Prove it!”  

In a recent commercial, we’re shown instead some almost cute puppet mice at a social gathering, most likely set in a kitchen.  The hostess mouse remarks to a guest that she sees her guest has found the snacks, that mouse responding that “she must have the recipe!”  The hostess replies that everyone thinks she made the treats, but really they were made by d-CON.  There is then a thunking sound as the guest falls to the floor, leaving the clueless hostess calling for her friend, “Judy?”

Mice love d-CON to death, you see…and isn’t it curious how people love cartoon mice, but not the genuine article in their homes?