Archive for November 1, 2018

Robitussin Honey “Window Bear” Commercial…

November 1, 2018

“Hi Susan!,” greets the anthropomorphic CGI bear cheerily as he rolls back a woman’s kitchen sink window in this Robitussin commercial.  The woman has been coughing, and her cough is visible as a blue spray; drat, mine never is!  In her hand, the woman holds a honey container, appropriately enough one of those molded in the shape of a bear. She has been self-medicating her cough, you see, with honey, a popular home remedy for the ailment.  

“Honey?  I respect that,” comments this genial bear.  “But that cough looks pretty bad!”  He extends a helpful paw to offer a box of Robitussin.  “Try this new Robitussin Honey!”  This is a better bruin; articulate, affable, and helpful.  We cut then to the announcer commentary…“the real honey you love, plus the powerful cough relief you need.”

Then it’s back to the woman and bear again.  “Mind if I root through your trash?,” he asks the woman.  It only seems a fair exchange, after all, and the bear’s been so helpful.  But sadly in this brief 15 second spot, we are not told if she grants permission to this rare bear…

…in my crazed mind, I would like to see a television series that unites a number of commercial animal spokes-creatures, including this bear, Maxwell the pig, and of course the Lactaide “milk that messes with you” cow.  We’ll throw in Tony the Tiger, Toucan Sam, and other guest animals.  It would be just the thing to heal us from the vicious political mid-term election attack ads now dunning us at every commercial interval.  And this bear? – – better than your average politician, hey hey hey hey! – – I’d vote for him!