Archive for October 20, 2018

The Campbell’s Kids…

October 20, 2018

The Campbell’s Kids, who I have always found vaguely disturbing, were the creation of well-known illustrator Grace Drayton, and were first used in advertising for Campbell’s soups in 1904.  They were quite the rage then until the 1920’s, appearing in streetcar advertising and spawning creation of popular dolls. The Kids fell out of favor from the 1920’s through 1940’s, but were brought back with a passion by Campbell’s in 1954 to commemorate their 50th anniversary.  Again, Campbell’s Kids dolls were rampant, and were even sold at venues like Montgomery Ward.  They continue to be collectibles, as do images of The Kids.

The Kids even predated Kewpie Dolls, which premiered in 1909. They kind of combined images of cherubs with the early 20th century conceptualization of what constituted a pretty woman. With their round faces, rosy cheeks, and chubby bodies they were considered both cute and an embodiment of good health; thin was not in during the early 20th century. To me, they always looked like they needed a dematological consult for rosacea and a weight reduction program.  In their round faces, we may even see a hint of the Charlie Brown that was later to come…good grief!  

It remains hard to enjoy a cup of soup without thinking of the Campbell’s tag line that it is Mmm-mmm good…part of the “healthful virtues” of soup promotion.  Just keep those Kids away from me, please…they look genetically engineered or cloned, and we all know about the black-eyed children…don’t let such into your house!  And if any Trick-or-Treaters come to my doorstep attired as Campbell’s Kids this Halloween,  I’m gonna freak out…

(tip o’ the pen to carycomic for the idea for this post!)