Archive for July 4, 2018

“Frozen Aisle” Aspen Dental Commercial…

July 4, 2018


While visions of Hell usually emphasize a hot, burning place, horror can be found in many locations, and the image of a dentist emerging from a freezer case to snatch someone back into its unspeakable depths suffices nicely.  Like this dentist, the emissaries of the netherworld can also be charmingly seductive…

Our Aspen Dental commercial begins with a woman and her self-absorbed hubby prowling the aisles of a generic supermarket while she complains about having to pay for her dental services, whether or not she’s happy with them. “There has to be an easier way,” mutters hubby, his eyes never leaving his paper.

Thus summoned, the dentist rolls out of the adjoining freezer case, complete with frost and icicles on his body and dental chair…chilling!  While the woman gawks and hubby continues to read his paper, the dentist from a frozen hell begins his spiel.  “If you’re looking for easy, look no further,” he advises as he tells the woman of Aspen’s money-back policy on dentures.  Next the woman is happily in the frosty dental chair; “That’s pretty easy!,” giggles the woman. “Easy said, easy done!” agrees the dentist as they are retracted back into the freezer case which closes. – –Abandon all hope,  ye who enter here?

Clueless hubby finally looks up from his paper, obviously totally unaware of where his wife is or what has just gone on.  I’m sure that those of us who are in or once were in a relationship can relate…