Posted tagged ‘vintage furry advertising’

Vintage Furry Advertising…

May 31, 2021

In the past as now, there were furry icons who represented a brand, and memorably served as spokesmen. Back before Esso gas became Exxon, there was the tiger used to admonish motorists to “put a tiger in their tank,” the tiger representing power and performance. A promotion was even done where stuffed tiger tails that could be affixed to gas caps were available to customers as visible proof that they indeed were driving with such a tiger. This was back in the days when fuel attendants would routinely clean your windshield and check your oil without being asked! Don’t hold your breath waiting for such amenities today. The tiger himself was an impressive dude rendered with attitude and fine attention to detail; rather awesome, actually.

The sadly nameless Esso/Exxon tiger was predated by the Kellogg’s product icon of Tony the Tiger, and there were distinct similarities in depictions of the duo. Despite this, the two tigers co-existed amicably until 1992 when trademark infringe wars erupted as Exxon tried to open Tiger Marts. It’s Tony the Tiger who seems to have best survived the Tiger Wars, and may still readily be seen today…