Posted tagged ‘Taco Bell chihuahua’

Taco Bell Chihuahua Dies!

July 23, 2009

taco-bell-240— Jeez,  you  can hardly turn around these days without another beloved celebrity passing away…and so once again we mourn the passing of one of the truly great furry ones, Gidget, the former Taco Bell chihuahua, who died of a stroke Tuesday night at the age of 15.

Yes, Gidget was really a female playing a male dog who was voiced by Argentine-American actor Carlos Alazraqui!  The commercials featuring the chihuahua haven’t aired in nine years, essentially killed by a rash of political correctness.  In their peak in the late 1990’s, the canine actress traveled by limo and went first-class in planes.  Following her retirement, Gidget is said to have lived “like a queen.”

The hugely-popular commercials which immortalized the phrase, “Yo quiero Taco Bell” drew the ire of Hispanic watchdog groups which claimed that it promoted stereotypes, and demanded that the commercials be taken off the air.  I, for one, never saw the chihuahua as being anything but hip and cool, an articulate and bright furry spokescanine that could be appreciated on a variety of levels.

In one late commercial of the series lampooning a variety of fast-food spokesmen, I’ll always remember the chihuahua driving up in a tank, and saying, “Hey, look what I found!”  Rest in peace, Gidget…you were among the best!