FOXSYLVANIA

For a company that disavows mascots, NJM insurance presents a lot of mascots of the fictitious competition, and they frequently are pretty good! These dastardly mascots also try their best to cover up advertising copy for NJM. As this commercial begins, we are shown a peacock who spreads his tail feathers at a bus stop to cover a posted ad for NJM. Then at an office, the purple arm of some thing appears to close the lid of a laptop that might be preparing to display NJM copy. A large green” Kraken” hangs from the roof of a bus to spread its tentacles over an NJM ad. Lastly, a bear using a riding mower runs over and thoroughly shreds a delivered newspaper bearing NJM ad copy, pieces of which then float in the air like confetti around a bewildered homeowner…

It’s no “secret,” you see, that NJM insurance is so good that it stands on its own merits, and doesn’t need mascots…