Archive for May 2021

Vintage Furry Advertising…

May 31, 2021

In the past as now, there were furry icons who represented a brand, and memorably served as spokesmen. Back before Esso gas became Exxon, there was the tiger used to admonish motorists to “put a tiger in their tank,” the tiger representing power and performance. A promotion was even done where stuffed tiger tails that could be affixed to gas caps were available to customers as visible proof that they indeed were driving with such a tiger. This was back in the days when fuel attendants would routinely clean your windshield and check your oil without being asked! Don’t hold your breath waiting for such amenities today. The tiger himself was an impressive dude rendered with attitude and fine attention to detail; rather awesome, actually.

The sadly nameless Esso/Exxon tiger was predated by the Kellogg’s product icon of Tony the Tiger, and there were distinct similarities in depictions of the duo. Despite this, the two tigers co-existed amicably until 1992 when trademark infringe wars erupted as Exxon tried to open Tiger Marts. It’s Tony the Tiger who seems to have best survived the Tiger Wars, and may still readily be seen today…

Geico’s “Bear Country” Commercial…

May 18, 2021

Geico Insurance has already featured Rocky and Bullwinkle and Casper the Friendly Ghost in commercials, so we shouldn’t be surprised that they’re punching the nostalgia ticket another time with a crossover commercial featuring Yogi Bear and Boo-Boo.

We’re introduced to some couples enjoying a barbecue while rejoicing that they’ve finally found their dream home in the mountains when the occasion is crashed by the two Hanna-Barbera ursines, first introduced in 1958.  It is bear country, apparently, and while the humans beat a hasty retreat, Yogi and his diminutive partner help themselves to the goodies, all without Ranger Smith in sight.  I’m kind of disappointed in Boo-Boo, who in the vintage ‘toons would kind of serve as the voice of reason to Yogi, or at least try to rein him in a bit, usually unsuccessfully. Here Boo-Boo is an all-too-willing participant, helping himself to the chicken and other edibles, which include corn on the cob and even steak.

Living in bear country may not be easy, but from their safe sanctuary within their house the people are relieved that Geico at least makes bundling their homeowners insurance easy and saves them money…and when Yogi and Boo-Boo have departed, one of the humans, Jack, can be coaxed down from his perch in a tree. We also get to hear Yogi’s trademark boast that he’s “Smarter than the average bear” when he suggests leaving the scene with a cobbler to go.

But hey, this isn’t Jellystone Park, and a barbecue at a house doesn’t constitute a pic-a-nic basket raid!  Call Animal Control, someone…Yogi’s apparently becoming an invasive species, and may become the recipient of a tranquilizer dart or worse if he keeps this up…and why do bears need ties, anyways?!  I don’t even like ’em…   🐻