Posted tagged ‘the Nesquik Bunny’

“Quiky” the Nesquik Bunny

August 12, 2009

Nesquik Rabbit— Having already considered the Trix Rabbit, it is only fair that we also consider the Nesquik Bunny, wondering perhaps which one might win in a Deadliest Warrior deathmatch…

…now Nesquik is a milk flavoring mix developed in the U.S. in 1948, and introduced there as Nestle Quik. The name was changed to the worldwide brand Nesquik in 1999.  In 1973, the Quik Bunny, an anthropomorphic rabbit, was introduced as the product mascot, originally sporting a large red “Q” on him which was changed to an “N” in 1998 when the brand name changed.  The nickname of said rabbit is Quiky, and he has endured as the product mascot for over 35 years.

I guess I somewhat prefer the Trix Rabbit as he is slightly pitiful and pathetic, seldom getting the cereal that he yearns for whereas the Quik Bunny always gets his chocolate milk fix.  Quiky seems to be somewhat more metaphysical, lately urging consumers to “come to your happy place.” –and just where might that be, hmmm?    😉