If you’ve ever watched an episode of “Lassie,” this commercial may resonate with you, because it presents a variation on a classic scenario from the old television series where young Timmy falls into a well, and it’s up to the faithful collie Lassie to summon rescuers. Timmy needed a dog to take care of him, ‘ya see…
The story elements are essentially there, with the alteration that two adults rather than Timmy are trapped in the well. The canine on the surface is sent for help, but returns with…a dentist. Although this is Aspen Dental’s heroic dentist, the misunderstanding well victims nonetheless tell the dog that she is bad before the intervening dentist drops a rope over the well’s edge, telling those captives that use of it will be a little like flossing. They are in a cavity, after all…
That’s just a little dental humor coming from the man in the white clinical coat, who is equally adept at defeating bank robbers, rescuing folks from elevators, or starting cars stranded in the desert. Perhaps in the future, the Aspen Dental guy will take on a personification of gum disease, tooth decay, or plaque. He might even travel with a youthful sidekick called Oral Hygiene. At any rate, it’s good to know that Lassie hasn’t been forgotten…and do watch out for abandoned wells out there!
FOXSYLVANIA 
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