They’re quite diverse, yet they work as an office team…the CGI animals presented in a commercial for the messenger app “Slack,” that is. Headed by a lion boss called “Geoff” who observes a prawn employee (Alan) struggling with an umbrella, the idea of a flying umbrella is born, developed, and implemented by the surreal office team which includes a beaver, goat, rabbit, owl, and sloth. They all act in accordance with their respective species, with the sloth, for example, moving in slow motion. The commercial spot is surreal yet captivating, and it works as does the product.
Remarkably, a “bloopers reel” is also available for the commercial, showing such deleted scenes as the prawn falling from his chair, the goat beating her keyboard to pieces with their hooves, and the prawn doing a beatbox routine following his presentation. This is strange but wonderful stuff…
FOXSYLVANIA 