Posted tagged ‘Twilight of the Twinkie’

Twinkie Termination?!

November 18, 2012

– – For better or worse, peanut butter and jelly sandwiches and Twinkies made me what I am today.  Although the humble yet iconic snack treat has been around since 1930, their maker, Hostess, plans to go out of business, selling off its snack cake and bread brands.  So as if losing Twinkies wasn’t bad enough, we are also going to lose Wonder Bread, Ho Ho’sSno Balls, and Ding Dongs…this is a heavy blow!

Assorted Hostess products have been around since 1888, but the company hadn’t invested heavily in innovation and marketing strategies, struggling also with debt, management changes, union issues, and healthier eating habits.  The price of the beloved snacks has skyrocketed on secondary markets such as eBay as of late, but we can always hope that another corporation will pick up the product line…perhaps Twinkie the Kid will yet live on! 


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