Posted tagged ‘Old Spice Swagger Squid’

Old Spice “Swagger” Sea Captain and Squid…

September 16, 2011

 – – He’s self-described as not being a “well decorated sea captain who battles monsters on a large nautical vessel,”  but thanks to Old Spice’s Swagger, he smells like one!  The character we see depicted kind of plays out like Jules Verne’s Captain Nemo as seen on a bad acid trip…he walks into a room with a patently fake killer squid attached to his left shoulder at which the captain throws half-hearted punches throughout the commercial while endless gold treasure pours from his pants, quickly filling the room!

Apparently, Old Spice is trying a variety of spokesman, and this bizarre sea captain is part of a new ad campaign to “smell better than yourself.”  Smelling better than yourself may be fairly easy if you routinely smell like squid, and the squid in this one is wonderful, looking like a low budget creature feature creation from 1950’s or 60’s Chiller Theater type offerings.  I like the little guy, who features moving eyes, teeth, and flailing tentacles…the punches thrown at him don’t seem to faze the persistent squid much, and I keep waiting and hoping for him to remove a chunk from the captain.  Failing in this, perhaps we could arrange a steel cage death match for him with SpongeBob…


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