– – It’s short, sweet, and effective: Geico’s Buck commercial. Asking whether switching to Geico can save us 15% or more on auto insurance, our announcer poses whether the buck stops here…then out on cue advances a magnificent buck, who stops precisely on the plain, unadorned stage; the buck turns his fully-racked head towards us, and the announcer, who expected nothing less, shrugs slightly. There’s not a lot of special effects artistry here as in some of its others, but with its play on the familiar expression, Geico again makes it work…
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