What could be more Christmas-y than a cute, smiling snowman? The one in this NJM insurance commercial is even rather pint-sized, so he’s not particularly menacing. Two kids are crafting the snowman, one of which looks a bit like Ralphie in A Christmas Story. And wouldn’t ‘ya know it, once they put Dad’s ball cap on said snowman, he’s comes to life in the best Frosty the Snowman tradition…
Rather than lead the kids in a parade, this snowman begins to sing about Polar insurance, “the coolest around,” He waves his stick-branch arms cheerfully about. The kids scream, and run away; Mom and Dad are still standing there, however, and the insurance-shilling snowman asks them if they have any hot chocolate. One wonders if the snowman has a death wish…
For a company that prides itself in having no mascots, NJM has produced for us some of the best mascots around…a variety, no less!
FOXSYLVANIA 
You must be logged in to post a comment.