Liberty Mutual’s “Emu”

For many years now, insurance companies like Geico and Progressive have been producing clever and memorable commercials to tout and lure us to their services. Arriving a bit late to the commercial fray, Liberty Mutual has now produced commercials that incorporate an animal representative in the rather unlikely character of an emu

These ads invoke the “buddy cop” series of the 1970’s, exemplified by such shows as Starsky and Hutch; Robert Blake’s series Beretta even included a cockatoo as Beretta’s companion.

In the Liberty Mutual commercials, the bird becomes even more of an active partner, riding shotgun with his human partner Doug while wearing aviator sunglasses! Called the LiMu Emu, this bird rocks, although in the Reflections ad he does have a bit of a problem interacting with his own image in a window glass, showing those bobbing, weaving, and pecking behaviors that birds sometimes manifest when confronted with reflections that they consider to be another bird.  Partner Doug explains that the LiMu Emu spends so much time time interacting with humans on insurance customization that he doesn’t know quite how to respond to another bird, but that he’ll “figure it out.”

Now I know how to distinguish my own reflection, but do confess to a weakness with distractions posed by shiny things.  At any rate, we can rely on the new dynamic duo of the LiMu Emu and Doug, and as Beretta might have reminded us, “Keep your eye on the sparrow…”

Explore posts in the same categories: advertising, animal elements, animals, anthropomorphic, Brilliant but twisted, commercials, feathered friends, furry, furry commercials, television, twisted reality

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5 Comments on “Liberty Mutual’s “Emu””

  1. carycomic Says:

    Robert Blake’s ex-wife would probably retort: “I’m better off keeping my eye on that cuckoo!”

    Liked by 1 person

  2. vulpesffb Says:

    “Cockatoos and cuckoos make such a lovely rhyme!
    The one lives with Beretta, and the other in clocks keeps time.”

    (Now you know why my poetic license was revoked…)

    Liked by 1 person


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