FOXSYLVANIA

– – As you’re likely aware, the Aflac Duck was recently injured, suffering damage to his beak and a wing.  Now the waterfowl is fighting his way back, with help from physical therapy and the inspiration of Rocky Balboa!  In the 60 second commercial, we are shown the duck struggling with such therapy tasks as climbing stairs, treading water, working on a gym station, and jumping rope…slow and sad piano-accented music plays in the background.  It’s so hard for the doggedly-determined duck…but then he starts to get his energy and range of motion back, and as the soundtrack of “Eye of the Tiger” by Survivor plays in the background, we see the duck working out like a champ!

The underlying message is that with Aflac to pay his bills so he doesn’t have to worry, the duck can focus on therapy and getting better…and there’s no keeping a good duck down!  He’s gotten 35,000 get-well cards, according to Aflac’s chief marketing executive, who considers the duck and the brand to be not an image but an experience.   But will he suffer from post-traumatic stress, and require therapy?  This is the 58th commercial to feature the Aflac duck, if you’re counting…

This entry was posted on April 17, 2013 at 1:25 am and is filed under absurdities, animal spokepersons, animals, anthropomorphic, Brilliant but twisted, furry commercials, television. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: Aflac Duck therapy