FOXSYLVANIA

– – The Enchanted Forest as envisioned by Psyop in a recent commercial is a wondrous place indeed, filled with sprites, smiling trees, and a variety of dancing, costumed anthropomorphic animals.  There’s even a fox, a remarkably tall and slender specimen wearing shorts and a top hat!  It’s essentially an environmental plug for FedEx clad as a fairy tale, and when those conventions are stripped away, we’re then left with electric trucks, recycled shipping materials, and lower-emission planes as FedEx’s contribution to the environment. 

The spot is 80% live action and 20% CGI at the onset, with an actual forest having been filmed in Washington state on the northern Pacific Coast.  The look is magical but not overly cartoonish, with a sing-songy soundtrack composed by a musical collective called Human which would be “perfectly at home in a 1950’s-era animated film,” according to the spot’s Senior Creative Director/Copywriter.  The animated characters are all fully CGI, and a wealth of fine detail may be seen in successive viewings of the spot, such as the fox character modestly covering himself when his outfit is taken away…

This entry was posted on May 22, 2012 at 2:17 am and is filed under absurdities, animals, anthropomorphic, Brilliant but twisted, environmental, furry, furry commercials, television. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: FedEx's "Enchanted Forest"