Samsung’s “Do What You Can’t” Commercial

I can’t remember the last time that I saw a commercial featuring an ostrich, so this gem from Samsung is unusual. Blundering along the African plain and coming across a dwelling, an ostrich pecks up a few crumbs on an outdoors breakfast table, managing in the process to wind up wearing some virtual reality goggles also left lying there.  Our boy’s horizons are radically expanded through a flight simulation program running on the goggles, and so he is inspired to attempt the impossible for his species…flight.  With Elton John’s Rocket Man as the theme, the ostrich extends his wings, and is soon soaring like a mighty eagle!

Some viewers have called this commercial Samsung’s best ever, and it manages to be funny, touching, and inspirational all at the same time…


Explore posts in the same categories: anthropomorphic, avian, furry, furry commercials, television

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4 Comments on “Samsung’s “Do What You Can’t” Commercial”

  1. carycomic Says:

    Aesthetically pleasing? Definitely.
    Scientifically accurate? Not so much.

    I’m not referring to the CGI flying, however. I’m talking about the VR goggles. A device built for straight-ahead viewing would be virtually useless for a bird. As the eyes of the latter are made for simultaneous flanking views. Hence, the occasional cocking of the head to left or right (for what we call “front and rear views”)!


  2. carycomic Says:

    Btw: some Americans celebrate the Fourth by buying a fifth on the Third. But, I expect you’re slyer than that, and imbibe either soft drinks or just plain ice water. 🙂

    Have a Happy Independence Day!


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