NJM’s Backlot “Mascots” Commercial…

NJM Insurance had earlier in a commercial shown us a tourist tram pulled aside in a backlot to observe a mascot commercial being filmed that involved costumed shark mascots, and now we are shown the same busy backlot where a number of mascot commercials are being filmed, necessitating a kind of traffic control function to stop pedestrians in order to allow mascots to pass…
…and a glorious and diversified mascot parade it is, too! There’s some kind of roller skating flamingo, what appears to be a catfish, my favorite, a fox, and a number of others. The mascot handler shouts corrections and admonishments to the mascots as they pass, such as “missing a fin,” and “get to it, fox!” Normally, we foxes would consider such comments rude, but work is hard to find…

The NJM commercial of course is to proclaim the fact that their company does not have mascots or jingles, but just great insurance…
Tags: NJM "Mascots" backlot ad
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December 3, 2025 at 10:58 pm
Maybe the reason the “fox” wasn’t getting to it is because it was actually a red panda!
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December 12, 2025 at 2:26 pm
Of course, maybe it was one of those magical Japanese kitsunes who can transform into anything(conceivably including red pandas).
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December 16, 2025 at 6:12 pm
Sayonara…imanotokoro.*
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